Our Chinese love for liquor is definitely engraved in our bones, and this is also a hobby that exists in our nation with our blood and culture. As the saying goes, a pot of wine in the world is that we are all members of the mediocre beings in the world. Is it possible that we ca

Our Chinese love for liquor is definitely engraved in our bones, and this is also a hobby that exists in our nation with our blood and culture. As the saying goes, a pot of wine in the world is that we are all members of the mediocre beings in the world. Is it possible that we cannot do without wine? Even the immortals who are high and extraordinary, probably will not forget the nectar and jade dew in the sky. What's more, we are still crossing the sea of ​​suffering among the mortal world.

For thousands of years, our nation has undoubtedly been very concerned about the pursuit and admiration of immortals. However, with the evolution of history and the changes of society, we have also begun to pursue the mortal world and like more down-to-earth things, because we are more down-to-earth. Although we are not as romantic as before, we also have a kind of demeanor. This is also like the Renaissance far away in Europe, and it is the rise of humanism. The same is true for wine. In fact, we in China have many good wines, but these good wines appear on the tables of most of us rarely.

These famous wines are like dragons, and it is difficult to see them. This is also because the conditions of most of us can only allow us to drink more people-friendly and down-to-earth wine. It is true that famous wines can represent the height of our Chinese liquor, but these people-friendly and down-to-earth wines are the majority of our Chinese. For example, the Niulanshan wine we are familiar with. Don’t underestimate this kind of low-priced wine, its sales are indeed quite large. Last year, the sales of this wine reached 10.2 billion. So why did Niulanshan, which is cheap, sell 10 billion yuan that year? It was obviously a blended wine, so why are everyone willing to pay for it?

One reason: the price is low

This is because although our society is developing very well today, we must face it. In fact, there are still many low-income people in our society. In fact, many people who like to drink will save money on their own personal enjoyment due to various pressures and their consumption concepts. So Niulanshan is actually mainly targeting this group. There are a lot of people in this group, and they are the "silent" majority.

Reason 2: The distribution is wide

Thanks to the improvement and development of our transportation facilities today, a bottle of wine can go to many places in China in a short time. In particular, there are many manufacturers in Niulanshan, which is equivalent to Niulanshan, which is produced and sold all over the country. This also allows Niulanshan to have its audience in various markets to easily buy such wine.

Reason 3: Good taste

Although Niulanshan is indeed a blended wine, its taste and flavor are not bad, at least worthy of its price of about ten yuan. And the most important thing is that Niulanshan is also large, so the cost you can pay in this regard is much better than that of a small-scale blended winery, so among blended wines of the same price, this wine can be regarded as a top-notch wine.

Reason 4: Brand big

When we buy things, we will also see if the brand that produces such items has a great influence. In fact, this is not because we advocate big brands, but because such brands are often considered to be true. Because a brand can become a big brand, its quality assurance is better than that of ordinary brands, and if this brand is bigger, the use of its products will not make you lose face.

There are many wines like Niulanshan on the market, but these wines are not all blended wines. In fact, there are actually several pure grain wines today that are at good prices, just like these two.

The first model: Guokang 1935

Its taste is good among the mid-range pure grain wine, and its price is indeed not high, it only costs about a hundred yuan. Its creator also has a high status in the brewing industry. How high is the status of teacher? These two positions can definitely explain everyone’s doubts.First, it has something to do with the Moutai liquor that we are all familiar with. The teacher has served as the original Moutai distillery here. Here is indeed the senior former deputy chief engineer . Secondly, it is also deeply connected with it. That is , the former director of the former Maotai Research Institute, . Many people may find it difficult to get to one of these two positions throughout their lives, but the teacher not only has it, but it is still two.

Its has a smooth taste and a comfortable feeling to drink, making people feel refreshed and happy. Because 's soft and smooth wine still has a strong sauce aroma. When it tastes carefully with the tip of the tongue, it also has a sweet taste of wine. Moreover, the aftertaste of this wine is continuous, and it is indeed a good and inexpensive pure grain product.

The second model: Lao Baifen

Qing and fragrant is the best interpretation of the characteristics of this wine. Qing means that its wine is clear, its wine is fresh and its taste is even clearer. Fragrance refers to its fragrance and its fragrance is fragrant and pleasant after drinking it. It is also a high-quality wine with good quality and low price.

OK. That’s all for this article about the reasons why Niulanshan, which is cheap, can sell 10 billion yuan per year. What do you think about this? You might as well share your views in the comment area and leave a message.