New-style catering has grown against the trend, catering brands that advocate casual lifestyles have emerged, and the market has entered a stage of incremental development.
Three elements of new-style dining: meal, drink, space + span The new generation of consumer groups provide a third space for leisure and socializing all the time. Its characteristics are also mainly reflected in four aspects: new business models, new meal models, new consumer groups and new consumption concepts.
The new catering mainly provides a variety of snacks and light catering combinations according to the different needs of consumers at different times, and creates a more suitable space for consumers to socialize; also through space design, Brand activities, good-goods retail, etc., highlight the leisure culture contained in the brand to consumers.
At present, there are representative brands such as gaga in the domestic new-style catering incremental market, which has formed a regional scale and is in the stage of national expansion.
gaga is a light food restaurant established in 2010, which is regarded as the pioneer of new domestic catering. It appeared as a new model of "light Western food + specialty drinks + third space".
is all-time-based, driving the stock market upgrade _1span3span p0span _1span .
From the point of view of the customer unit price and turnover rate, the average customer unit price of new-style catering is higher than that of casual restaurants, especially during non-dinner periods, the customer unit price is almost twice that of casual restaurants.
Driven by the new style of catering, many traditional catering companies have also begun to develop full-time complex stores, such as the new upgrade of Le Caesar.
The new generation of , which pursues attitudes, will become the mainstream consumer
’s new generation of consumers A common feature is that in addition to pursuing the taste and quality of meals, they also hope to show their attitude and quality of life through catering consumption.
In the past two years,Many new-style catering restaurants are more inclined to open their stores in the Internet celebrity neighborhoods and have their own separate Blocks, which makes shopping malls less attractive to consumers. As a result, shopping malls currently have an increasing demand for such experiential, full-scene new catering.
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