On July 15, the "No Spicy, No Fun·Jiaduobao@U - Jiaduobao 2022 Sichuan Hot Pot Competition" was held in Chengdu, organized by Jiaduobao and Sichuan Radio and Television Station 's well-known food column " Eat All Directions " Officially launched, Mr. Yan Long, Executive Chairman of the Sichuan Hot Pot Association, Ms. Jiang Shan, Director of the All-Media Operation Center of Sichuan Radio and Television Station, Mr. Wang Kafa, China’s veteran cooking master, Ms. Chen Xia, Director of the Brand Department of Jiaduobao Group, and other guests Representatives of Sichuan's top hot pot merchants and media representatives attended the launch ceremony to witness the opening of the competition. This summer, the "spicy CP" pairing of Jiaduobao + hot pot will once again set off a summer food craze!
Play with hot pot CP and lead the interactive food experience among young people
This season's "Jiaduobao·2022 Sichuan Hot Pot Competition" will last for 6 months and cover many cities in Sichuan, covering interesting interactive forms such as store exploration, check-in, and voting. While consumers enjoy spicy hot pot delicacies, they can play with Jiaduobao and jointly find the most delicious hot pot in their minds. From now until November 30, on the "Chi Bafang" WeChat public account, consumers can not only participate in voting, but also have the opportunity to draw Jiaduobao surprise six-pack every month. During the event, thousands of hotpot merchants will show off their skills. The "Eating Bafang" column joins hands with stars from Bashu to surprise, and the people will vote together to determine the list. In the end, the "Jiaduobao 2022 Sichuan Hotpot Competition Top 10 Most Popular Hotpots" will be born in December. "Hot pot restaurant.
At the launching ceremony, Mr. Yan Long, Executive Chairman of the Sichuan Hot Pot Association, said that in the post-epidemic era, the catering economy is facing more uncertainties. This Jiaduobao Hot Pot Competition will share and collide with the new positioning of hot pot upgrade and development. , new thinking and new marketing methods can provide an updated vision for the majority of catering businesses and stimulate new momentum for the development of the hot pot industry.
Spicy Food Story Jiaduobao helps the catering economy
Mr. Zhang Hong, marketing planning director of Jiaduobao Southwest Business Unit, said that the hot pot competition is not only to select excellent restaurants for consumers, but also allows Jiaduobao herbal tea culture and The collision of Sichuan hot pot culture creates more brilliant sparks, and it is hoped to help the development and recovery of Sichuan hot pot catering economy.
The launch of the Sichuan Hot Pot Competition also marks the start of Jiaduobao's colorful spicy food festivals across the country. Jiaduobao will join hands with many TV stations across the country to carry out creative interactive food activities, from "Treasure Hunting Lobster Delicious King" to "Bamin Night Supper Popular Season", from "Sanqin World BBQ Heroes Gathering" to "Zhejiang's Very Delicious Supper" "Night Season"... Jiaduobao brings consumers a diverse and rich consumption experience from taste buds to emotions and even value through continuously innovative new scene marketing methods. At the same time, it also provides the catering economy that is steadily recovering with a taste of Jiaduobao. Bao’s help.
From the hot pot food carnival set off by the "2021 Sichuan Hot Pot Competition" to the popularity of the "2022 First Crayfish Meal", Jiaduobao, as the pioneer of the herbal tea category and the leading brand in the herbal tea industry, has relied on its understanding of the catering economy Unique and profound understanding - catering is not only a consumption scenario, but also a core element of the healthy and high-quality lifestyle advocated by Jiaduobao. It constantly innovates catering methods, creates growth opportunities with catering companies, and promotes synergy and symbiosis. Special periods inject vitality and positive energy into the development of the catering industry.
