Summer is here, and people like to drink cold drinks to relieve the heat caused by high temperatures. This happiness is as endless as watermelon and air conditioning.
As a person born in the 1990s, I have witnessed the "growth" of ice cream prices. From the two-cent popsicles when I was a kid in the 1990s, to the ice-creams starting at three yuan now, they are always polite. Sometimes I accidentally pick up an unknown one. For ice cream, I scanned the QR code to pay "ten yuan", which really shocked me. Sometimes in order to cover up my inner panic, I pretend to be calm and walk out of the store, and then quickly open the ice cream bag, just to see what kind of sacred thing this is, and it is sold so expensively. From the appearance, the shape is nothing more than a cylinder, The rectangular tastes just like that after taking a bite, either milky, chocolatey or fruity, you can't escape these three. Such high-priced ice cream is really like an assassin in a game, ruthlessly harvesting consumers' wallets. Therefore, I miss the old ice cream even more, the little pudding that costs one yuan, the ice factory that costs two yuan, and the Qiaolez that costs three yuan. However, even these once ordinary ice creams are now more and more expensive. So I wonder why ice cream is so expensive? Where is it?
First of all, with the development of the economy and industry, the unique appearance, publicity and unique taste of ice cream have made consumers more selective, but the negative impact has indeed been the abnormal competition in the ice cream industry, such as eye-catching advertisements, Expensive packaging, weird taste, but if you look at the ingredient list, it’s getting longer and longer. The living space for affordable ice cream is getting smaller and smaller, and is gradually being replaced by assassins who suddenly appear.
Secondly, due to the impact of the epidemic, global inflation has occurred. The prices of bulk goods have fluctuated. The prices of milk, sugar, etc. used in ice cream have increased countless times. In addition, the impact of Internet celebrity Assassin Ice Cream on the market Impacted by the impact, affordable ice cream is facing increased costs and the market is being squeezed. They must either follow the trend of assassins and change their style, or increase prices. Otherwise, they can only gradually withdraw from the ice cream market.
As a consumer, I miss the taste of my childhood and am eager to try novel flavors. The ice cream market, like other markets, needs appropriate competition. The bottom line of competition should also be controlled. Excessive packaging and promotion should not be used to cater to the young market. Otherwise, the curiosity is temporary. After impulse consumption, what can remain in the hearts of consumers is still insisting on making good-quality and delicious "honest" ice cream.
Ice cream is the joy of summer, I hope this joy can be more pure!
Photo from Zhihu
Original: Fat and Thin Food Safety Circle
2022: Issue 091
