What kind of passion will collide with "sky-high-priced liquor" + "the father of Viagra"?
On the evening of July 14th, Qinghai Spring (600381.SH) announced that Ferid Murad and Yaliyah Vashel will join the company for a period of three years. During this period, he will serve the company's scientific research, talent training, recommend and introduce high-level talents that meet the company's talent training and scientific research needs.
public information indicates that Murad was the winner of the 1998 "Nobel Prize in Physiology or Medicine". Committed to research on nitric oxide-related cell signaling. Because his Nobel Prize achievements promoted the invention of Viagra, he is known as the "Father of Viagra"; Vashel is the winner of the 2013 " Nobel Prize in Chemistry ", the founder of computational enzymology, and a computer that pioneered the functions of biological systems. simulation.
In the opinion of industry insiders, Tinghuajiu triggered a discussion in the market about "sky-high-priced liquor" as soon as it was launched. Now Qinghai Spring has invited two Nobel Prize winners to promote the health concept of Tinghuajiu. Can it gain the attention of consumers? Recognition requires answers from the market. For Qinghai Spring, which is betting on the high-end liquor market, it may help it increase the value of the capital market. After all, Chinese liquor has also ushered in the era of high-quality development of and , and technological empowerment can promote industry changes and upgrades. .
"Father of Viagra" joins "sky-priced liquor"
Qinghai Spring pointed out in the announcement that Nobel Prize winners Ferid Murad and Ariel Vashel jointly serve as its chief scientists , jointly participated in related research on its high-end business wine Tinghuajiu.
This is the first time that a Nobel Prize winner has served as the chief scientist of a liquor company.
According to relevant people close to the company, Murad will guide the Tinghuajiu team to focus on phenomena such as the increase in nitric oxide produced by double activation and its effect on human health based on the "dual activation" winemaking theory. and value, conduct in-depth research to achieve more systematic and comprehensive harm reduction and gain results.
Murad told the Blue Whale Financial reporter: “I have cooperated with Qianhai Spring to explore how to better apply the positive effects of nitric oxide in people’s daily lives. And benefit human health. Viagra, the famous erectile dysfunction drug, works by increasing nitric oxide levels. Alcohol is one of the most important consumer products in human history, and it has been with us for thousands of years. Integrate into our lives. 'Tinghuajiu' combines science and consumer products to not only affect the body functions of men, but also affect the body functions of women, thereby improving human happiness. , this will be a very valuable application.”
In addition, Vashel will help Tinghuajiu to carry out systematic analysis and research in the fields of craftsmanship and wine body flavor, flavor and human body perception, to realize the taste and flavor of fine wine. Higher goals, and allow people to obtain more wonderful feelings and experiences.
Qinghai Spring told Blue Whale Finance reporters that Professor Murad and Professor Vashel have different research directions. They serve as the company's co-chief scientists and are expected to enhance the company's research and development capabilities in the health of liquor from different perspectives and promote The upgrading and internationalization progress of relevant products will enhance the competitiveness of the company and related products, which will help the company expand the market, ensure the company's sustainable development capabilities and create greater corporate value.
Can the Nobel Prize winner win a new "Nobel"
In fact, Tinghua Wine has already caused an uproar in the industry. The price of a bottle of 58,600 yuan is also known as sky-high price of liquor.
Qinghai Spring Chairman and Tinghuajiu designer Zhang Xuefeng said in an interview: "(Tinghuajiu) starts from the impact of wine on the human body, activates parasympathetic nerves, and reduces the harm of alcohol to the human body. This is the basis of human winemaking theory. Progress may bring China a Nobel Prize."
Public information shows that in 2018, Qinghai Spring acquired 100% equity of Tibet Tinghua Liquor Co., Ltd. (later renamed "Tibet Spring Liquor Co., Ltd.") to develop the business of the beverage FMCG sector and launch Yibin Tinghua Liquor (then named "Yibin Lianglu Liquor Co., Ltd.") national sales of a series of wine products, and during this period, they made full use of their respective advantages in production technology, product design, product research and development, marketing, etc. to form
Industry insiders believe that the addition of the Nobel Prize winner means that Chinese liquor companies will integrate modern cutting-edge technology based on the natural advantages of liquor’s unique fermentation process. Leading the world distilled liquor towards a new direction of harm reduction, gain and healthy development.
On the same day, Qinghai Spring released a performance forecast, expecting to achieve a net profit attributable to the owners of the parent company of -42 million yuan to -51.24 million yuan in the first half of 2022. Yuan. The operating income in the same period last year was 47.0464 million yuan, and the net profit attributable to shareholders of the listed company was a loss of 49.7126 million yuan; the basic earnings per share was a loss of 0.085 yuan/share. The main reason for the change in
's performance was that during the reporting period, the company's drinks. Related products of the FMCG business are still in the stage of market development and continuous investment. At the same time, affected by the general environment such as the repeated spread of the epidemic in the second quarter, although the company's revenue has maintained a large growth, it has not been able to achieve matching profits for the time being. The above factors As a result, the company is still losing money.
