dealers are always accompanied by products. In the craft beer industry, excellent products allow dealers to remain unchanged in response to changes, gain a firm foothold in the ever-developing wave of craft beer, and gradually become bigger and stronger.
However, many dealer friends have also chosen products that they think are good, but have not achieved breakthroughs in performance and sales. Why is this? This is because the good products they perceive may not necessarily be good products in the eyes of consumers. In the eyes of consumers, products are divided into high and low levels.
Today, let’s talk about the level of craft beer products in the eyes of consumers.
1. Elementary: Outstanding product flavor
Contemporary consumers attach great importance to the diversification of product flavors. Unique and outstanding products can often attract their attention at the first time. These products can bring strong and fresh flavor on the basis of adapting to consumer tastes. Stimulating, forming a unique memory point, attracting consumers to buy.
Junior craft beer products must at least meet the requirement of outstanding flavor and have an “entry ticket” into the eyes of consumers. But it does not mean that flavor is the only indicator of a good product, because outstanding flavor alone is not enough to create lasting appeal and purchasing power. Many dealer friends often fall into this trap, thinking that they represent good products, but this is not the case. .
2. Intermediate level: high product quality and stability
not only meets the requirements of outstanding flavor, but also has the attributes of high quality and stability, and has met the requirements of a good product in the eyes of consumers. High quality stability means that each batch of products produced by the factory can ensure consistency in flavor and quality, which means that the factory has reached a high level in fermentation, filling, storage, etc.
Product quality stability determines whether consumers can become loyal brand users for a long time, determines market share, and will directly affect the dealer's reputation and credibility. Therefore, when selecting products, dealers must examine the batch quality stability of the product, examine the market reputation of the product, and choose craft brewing products with high quality stability and good reputation.
In fact, in the mixed craft brewing industry, it is still difficult to choose craft brewing products that can ensure quality stability. By choosing such products, dealers have already won at the starting line.
3. Advanced: Good user experience
A craft beer product has good flavor and high product stability, indicating that this product has been introduced, but there is still a long way to go before reaching the "top grade" realm of craft beer products. Advanced craft beer Products must also provide consumers with a good user experience.
From the perspective of consumers, the most intuitive feeling is that the entire body feels comfortable from the moment you enter the wine to the time you finish drinking it. During the whole process, consumers get a double enjoyment of taste and body. The wine flows down the throat and the pure alcohol smell flows along every capillary, making people's pores relax and feel intoxicated. At this time, although the body is a little drunk, the mind is always clear, and there is no noisy feeling of being confused or buzzing.
For dealers, in addition to high quality stability, the good user experience that products bring to consumers is a higher-level pursuit. When selecting products, it is best for dealers to experience them several times themselves or conduct consumer experience surveys to select the best products.
4. Top: The tongue stimulates fluids, and the wine wakes up.
The eight words “tongue stimulates fluids, and the wine wakes up.” actually shows the feeling brought by top craft products. This level is particularly difficult to achieve. This type of product can almost Said to be the "best" among wines.
The taste of top-quality craft beer products will make people salivate. The content of substances in the wine is very balanced and appropriate. It stimulates the taste buds of consumers after entering the mouth, creating a strong desire to drink again, and they want to drink it unconsciously. One bite tells you that the product has an outstanding flavor. Different batches of products can maintain consistency in flavor and quality, and can form lasting appeal to consumers, which illustrates the high quality stability of the product.
Awakening Awakening refers to the embodiment of physical comfort. The comfort here is not only the comfort during drinking, but also includes the state of the body after drinking. The next day after drinking wine, people wake up feeling comfortable, without feeling hungover, dry mouth, or dizziness or dry eye sockets. This shows that the wine brewing process and fermentation control are handled well. Very spot on.
For dealer friends, when choosing craft beer products, you can screen them by layer. Intermediate and high-level products are both very good choices. Top-level craft beer products are even more rare, and junior products Product still needs polishing and improvement. Distributor friends must conduct market research according to their own market and consumer groups, find products that suit them, and succeed in the craft beer wave!
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