Zhong Xuegao has become popular recently. What do you think?
Zhong Xuegao brand ice cream has become popular recently. Zhong Xuegao's ice cream costs about NT$0-68 per pop. The Rolls Royce of ice creams can be described in one word: expensive. There is a recorded interview with the founder, why is it so expensive? The founder replied: "The cost of ingredients is high, so the price is expensive."
A few days ago, I was short-sighted and said that I would buy ice cream and take it. I took one and went to the checkout and it said 10 yuan, so I changed it to another one, but when I checked out, it said 16 yuan. Ice cream is supposed to cool you down, but it will make your heart feel cold when you check out. Before, I thought it was for making funny jokes. In the videos of
in the past few days, they started to say that Zhong Xuegao couldn't fuse after being put on for an hour. Some people even tried using a high-temperature gun to test it, but they couldn't melt it.
What do you think when you see such news?
I briefly summarized the following:
1. Zhong Xuegao is a domestic brand
Zhong Xuegao is a domestic brand. The founder spent a lot of effort on it. In order to make a good ice cream, the cost is too high, resulting in Sales price is high. It is also the pride of the Chinese people that everyone has the ability to support domestic brands.
2. Zhong Xuegao has strong marketing ability.
Zhong Xuegao has strong marketing ability. All supermarkets are willing to sell. The profit is high and you can earn more. This is normal.
3. Arousing the jealousy of peers
Zhong Xuegao’s profits are high, and everyone wants to sell this product, which leads to a decline in sales of peers’ products. Colleagues began to study Zhong Xuegao's various problems. It is said that Zhong Xuegao is a fireproof material , and the product is unqualified and cannot be melted.
4. Zhong Xuegao added carrageenan
How many foods today do not add additives? Or add less? See if other brands don’t have many additives?
In a certain country, there is also ice cream that does not melt for an hour.
5. It may be a marketing method of Zhong Xuegao
It may be a marketing method of Zhong Xuegao, so that 1.4 billion people will know the brand of Zhong Xuegao at once. The ice cream is delicious and expensive. I will give it as a gift in the future. Zhong Xuegao. Some people may also be curious and buy one to try, or melt it over fire as an experiment.
When netizens saw that Zhong Xuegao’s price was high and it couldn’t melt, they said the ice cream product was substandard. Self-media people are trying to gain popularity and so on. Everyone still remembers the British Dream Dragon ice cream double-standard incident, South Korea's Orion double-standard incident, etc.
Let’s talk about this first, and we will talk about it in the next issue.
