blended into the city's lights with cool delicacy and mellow elegance. On June 29, "Mao Xiaoling" came to Nanjing and landed at Nanjing Xinjiekou Golden Eagle International Shopping Center.
With the opening of Jiangsu's first Moutai ice cream flagship store here, "i Moutai " was launched simultaneously across Jiangsu province.
The guests invited to the unveiling event tasted the freshly made "Moutai flavor" ice cream for the first time. Guests who had experienced it were amazed that the elegant sauce aroma of Moutai could be so perfectly combined with the delicate milk aroma. It turned out that "Ice and fire" can really dance together.
Similarly, the hot summer did not dampen the enthusiasm of fans. In the early morning, a long queue waiting to buy Moutai ice cream stretched from inside the mall to the square outside the mall.
Nanjing flagship store sells ice cream, including green plum boiled wine , classic original flavor and vanilla flavor. According to i Maotai official Weibo, Moutai ice cream is a full-milk fat ice cream, with more than 38% raw milk and 20% added to the product. The above animal whipping cream has a milk fat content of more than 8%. The classic original flavor is 75g (66 yuan/cup), the green plum boiled wine flavor is 78g (59 yuan/cup), the vanilla flavor is 75g (66 yuan/cup), and it is included in ice cream. 53% Kweichow Moutai liquor has been added, and the content ratios of the three products are 2%, 1.6% and 2% respectively. Although the price is higher than that of similar international brands of ice cream, it has not reduced the expectations and enthusiasm of Nanjing consumers.
"The research and development of Moutai ice cream is an effort made by Moutai to cater to young consumer groups." According to Moutai officials, Moutai has been doing some research and development of new products that meet the needs of young and fashionable consumers. "For people who love Moutai, this product gives them another surprise, allowing them to taste the wonders of Moutai in a new form; for people who are not familiar with Moutai, trying Moutai ice cream can satisfy them Those who are curious about the taste of Moutai can get this experience in a more comfortable way. "
From the perspective of the company itself, the emergence of Moutai ice cream has brought more space for Moutai to spread its brand culture. In the past, high-end spirits were used. Women and young people whose arrival rate of is not high have quickly become new “Moutai fans”.
High-end ice cream under the "Maotai" brand
The Moutai technical team, which is good at brewing, worked with the R&D teams of Mengniu and other professional dairy manufacturers and Jiangnan University and other scientific research institutes, and finally experimented with "Maotai flavor" ice cream , proving that Moutai and ice cream are indeed very compatible - both the taste and the fusion of the two satisfied the testers.
Under the "Moutai" brand, everything from raw materials to flavor to other technical parameters requires high configuration. The production of Moutai ice cream requires the use of fresh milk and top-quality animal cream, and other ingredients require organic quality or natural sources - -For ordinary ice cream, it may be milk powder or vegetable cream.
How much wine is appropriate for each unit of ice cream? After countless experiments, the R&D team found the "balance point" - the appropriate concentration of Moutai liquor to perfectly combine with the ice cream base;
Moutai liquor contains rich flavors such as floral and fruity aromas, researchers Repeated experiments are needed to determine the process parameters so that the ice cream flavor can be organically integrated with the flavor of Moutai;
In view of the easy volatile characteristics of Moutai, the experimenters constantly compared and selected the appropriate production and cold chain parameters, and finally broke through. The problem of ensuring the stability of Moutai in ice cream during the shelf life. The research and development of
Moutai ice cream has gone through the complete process of research and development of other Moutai products - firstly, experiments to determine the formula of Moutai ice cream; secondly, it is necessary to expand the scale and find the rules. Through rigorous pilot tests, the process parameters are comprehensively determined and supporting equipment Corresponding technical standards and quality systems.
Born in the name of Moutai, it has its own halo
Moutai ice cream landed in Nanjing, which is a "taste cultivation" for future consumer groups, especially young groups in Jiangsu."What is Moutai Ice Cream" commented, "It perfectly combines the elegant, delicate and plump sauce flavor of Moutai liquor with the delicate frankincense, mellow animal light cream flavor and cool taste. It has a unique flavor and delicate texture." The unique taste, special style, and just the right aroma of Moutai wine give new consumers who are unfamiliar with Moutai an opportunity to learn about Moutai's special taste. At the same time, as a super IP, Moutai has crossed over into cold drink products in a short period of time. It has quickly gained great popularity.
The elegant soy sauce flavor and natural milk flavor are perfectly blended.
Moutai ice cream selects high-quality fresh milk sources, adds more than 20% of top-grade animal whipping cream, and has a milk fat content of more than 8%. The ingredients are simple and clean. The ingredients are natural and healthy; the production process uses advanced technologies such as multi-stage homogenization, dynamic distribution and perfusion, and ultra-low temperature rapid freezing. We also specially developed Moutai liquor adding technology to closely combine Moutai liquor with milk fat, ensuring the stability of the ice cream molding. The uniqueness of the taste also achieves the perfect fusion of the elegant sauce aroma of Moutai liquor and the natural milky aroma of high-quality milk.
The concept that the developers of this product have repeatedly emphasized is that Moutai ice cream is not a simple superposition of Moutai liquor and ice cream - small. Behind the small ice cream, from ingenious research and development, high-quality raw materials, advanced technology, smart warehousing, to cold chain distribution, it is a complete and complex product chain that involves a wide range of areas, many links, and complex procedures. For Moutai people who are newly involved in this field, it is a new refinement of service capabilities.
Because of the addition of wine, the scope of application of Moutai ice cream is not the same as that of other ordinary ice cream. According to reports, the alcohol content of Moutai ice cream. The taste of different products will be different and will be marked on the packaging.
Since Moutai ice cream contains a certain concentration of alcohol, the outer packaging of the product clearly states: Minors, pregnant women, and those with alcohol allergies should not eat it. Drivers are advised not to eat it. Eat with caution.
proofread by Faye Wong
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