Unexpectedly, the tea hundred Dao with thick eyebrows and big eyes would also betray consumers!
First, it was found that the raw materials were out of date, and then the whole spider was drunk from the milk cover, and then 36 problem stores were found by the relevant department.
The IQ tax is everywhere in the milk tea circle. Nayuki, , , Fushimi Momoyama and other brands have high prices, but the materials used are not necessarily high-end. Since no brands can guarantee the quality of drinks, I choose to drink Michelle Ice City for 5 yuan.
1
You order milk tea at home. When you receive the goods, you will tear open the wrapping paper to see if there is anything inside?
There is a "surprise" accidentally.
A customer in Ningbo, Zhejiang, placed an order for a hundred teas and opened the milk lid box, only to find a complete spider lying quietly in the box. Judging from its appearance, this is a male brown-streaked fly tiger, arachnid, who can jump short distances to catch small insects. It should spend a short life bouncing around, but for some reason it died in a sweet milk canopy.
The customer was so frightened that he immediately reported to the relevant department. Although the tea 100 Dao was negotiating a compensation of 600 yuan, it still insisted that no foreign matter was found during the beverage production process. There is a vague question of whether the money was corrupted.
One stone caused a thousand waves of waves. After the incident was reported, many netizens shared their "surprise experience" of buying a hundred Taoist tea. Those who eat cockroaches, those who eat plastic, those who eat fruit flies, those who eat hair, and those who eat rope have pictures and the truth. It's really hard to argue with "Are you slandering with malicious intent".
Of course, it's not just the Baidao tea company that drank the "surprise". It can be said that almost the entire milk tea circle has food safety problems.
2
In sharp contrast to poor quality control is the increasing price of milk tea.
It is just a drink that exists as a foil,Now it seems to want to take the high-end route. Brands such as Naxue and hi tea cost 30 yuan a cup, and the raw materials are still various fruits, tea leaves and cream. Brands only need to make good use of overlapping words and give them a sweet and greasy name-"Raw Coconut Coconut Milk Jelly", "Thick Taro Mud Treasure", and "Mango Mango Dew with Fleshy Mango", combined with marketing, and they will be able to sell at high prices.
Autumn is here, what should I eat?
In the past we answered that we should eat crabs, but now we answer: we should drink the first cup of milk tea in autumn.
This is the power of marketing, which is subtly changing consumer perceptions.
You will think that sweet girls should have a cup of sweet milk tea. It's not that girls really can't live without a drink, but a hundred and eighty hot-searched, overwhelming Amway tweets and beautiful women's ideas that will instill in you.
At the same time of frantic marketing, some milk tea shops use expired ingredients to fool customers. They do not know that foreign objects are mixed in the drinks. They emphasize gimmicks and neglect quality.
However, the young people who have been harvested from the IQ tax will have a day of awakening.
3
The awakened young man saw the truth about the "all villains in the milk tea circle", and finally chose to drink Michelle Ice City .
is nothing but cheap. Five yuan and eight yuan for a large cup, although the taste is not considered "yan pressure group tea", but at least it is not unfavorable. Even if the taste and ingredients are a little bit inferior, under the background of the price of cabbage, it also looks so good value for money. It also has the "bad habit" of duplicating words and sweet names, but it seldom binds itself with keywords such as exquisite, urban, pretty girl, fashion, and cut man.
's biggest marketing is "You love me, I love you, Michelle Ice City is sweet"!
In the final analysis, young people have the daily needs of drinking milk tea, but the world is bitter in marketing, and the taste does not match the price for a long time.
An epidemic has made people realize the importance of deposits,The upgrade and downgrade of consumption is only a moment. When a cup of Nayuki's money can buy 8 cups of Michelle Ice City, and no one can guarantee the quality, who would choose the former? The sales volume of Michelle Ice City deserves to be booming, with the number of stores nationwide ranging from 4,500 to 7,050, and terminal revenue from 3.5 billion to 6.5 billion.
Is "Snow King" irreplaceable? Not really. If one day Nay Xue, Hey Tea, etc. are willing to put away their marketing and set a reasonable price, we don't mind every milk tea shop to try it~
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