From the establishment of the first incoming materials processing factory in Guancheng in the 1980s, to the listing in Hong Kong in the 1990s, to the establishment of the domestic operation headquarters, R&D and manufacturing center in 2004, the establishment of Longchang Digital Technology Co., Ltd.... is the first batch of " three-in-one supplement " Hong Kong-funded enterprises in Dongguan. For more than 40 years in Dongguan, Longchang Group has witnessed the transformation and upgrading of Dongguan's toy manufacturing industry.
Review of the inheritance of Longchang and its development and growth in Dongguan, Managing Director of Longchang Investment Co., Ltd. Liang Yuxiong is deeply touched: "We are relatively lucky to seize the opportunity of the transfer of manufacturing from Hong Kong to the mainland. Dongguan has given us a good development platform."
Second-generation inheritance of Hong Kong businessmen, jointly develop with Dongguan
ancestral home is Dongguan, overseas Chinese, grew up in Hong Kong, China, studying in Australia, Liang Yuxiong returned to work in Hong Kong after returning to China. Later, he joined the Longchang Group founded by his father Liang Lin in 2003, and participated in the business of toy business and investment business. He is currently the managing director of Longchang Investment Company, a director of Dongguan Longchang Digital Technology Co., Ltd., and a managing director of Zhongjia Real Estate Development Co., Ltd.
In Liang Yuxiong's memory, his hometown Dongguan has always been a kind existence.
From my father's words and deeds, the journey back to Dongguan to visit relatives in childhood, to exchange groups that young people participated in when they were studying, to mainland customers and projects they came into contact with at work... The memories of Dongguan are vivid in my memory. These local life experiences pave the background of Liang Yuxiong's future life and work, which benefited him a lot.
Liang Yuxiong recalled that in the 1980s, his father seized the opportunity of reform and opening up and industrial transfer, returned from Hong Kong to Dongguan, "upgraded" the home workshop into a toy factory, and founded "Longchang". As a group of toy companies with early transformation, Longchang Group established Longchang Digital Technology Co., Ltd. in 2004 to conduct high-end R&D and high-tech products, and took the lead in climbing upstream of the industrial value chain.
Recalling his personal experience in Dongguan, Liang Yuxiong sighed at the rapid development of local social economy - the perfect transportation, a solid manufacturing foundation, and a diverse and inclusive culture, which made Dongguan a hot spot for entrepreneurship; on the other hand, he also felt the local government's enthusiastic support for overseas Chinese businessmen to go home to find jobs and start businesses.
Liang Yuxiong said that while actively promoting policy propaganda, Dongguan also attaches great importance to associations, chambers of commerce and associations from all walks of life, creating an advanced and convenient investment and entrepreneurship environment. "The government's high efficiency in service and information circulation have given many convenient policies, allowing our enterprises to better grasp the market situation."
"Double Ten Thousand" cities have helped, and the toy industry has revitalized
From using Hong Kong as a bridge and production to the mainland, to doing brand and R&D in Dongguan - Longchang is a witness of Dongguan's reform and opening up, and is also the vanguard of promoting Dongguan's industrial transformation and upgrading. Now, Longchang Headquarters has gradually realized automation in management, increased investment in scientific research and young talent training, and strived to develop stably in domestic and foreign markets.
Recalling his years of work experience in Dongguan, Liang Yuxiong is very proud of the achievements made by the company in its transformation. He introduced that Longchang Group specially established Dongguan Bosi Electronic Digital Technology Co., Ltd. to promote robot education for young people.
2021 is the year when Dongguan reaches a new level of "double ten thousand", and it is also an important node for the manufacturing industry that focuses on "scientific and technological innovation + advanced manufacturing" to accumulate strength and transform and upgrade. The toy industry ushers in new development opportunities in Dongguan.
On the one hand, under the guidance of technological innovation, the toy manufacturing industry has more momentum for technological innovation and production improvement; on the other hand, Dongguan strives to build a cultural business card of the "Trend Capital". The market's love for trendy culture and trendy toy IP has opened up a new track for toy manufacturing.
For Longchang Group, the technological elements in toys are no longer new. Liang Yuxiong said that Longchang has always attached great importance to the trendy toy IP, video games and animation industries, and will carry out more cross-border cooperation in the future to promote further transformation and upgrading of enterprises.
[Reporter] Gong Mingyang
[Intern reporter] Xie Mai Shi
Picture provided by the interviewee
[Author] Gong Mingyang; Xie Mai Shi
[Source] Southern Media Group Southern + Client
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