Qilu.com·Lightning News October 8th News Today, JD Consumer and Industrial Development Research Institute released an observation on consumption data during the National Day holiday. Data shows that this year's National Day Golden Week continues the recovery and growth momentum of consumption before the festival, and overall consumption is active. Home leisure and short-distance outdoors have become the keywords of this holiday, driving the rapid growth of related categories. The consumption of road bicycle and cycling clothing has doubled year-on-year compared with the 2021 holiday, and outdoor shoes and clothing has increased by 77.9% year-on-year. The proportion of household consumption increased and showed a trend of scene segmentation and upgrading, with dryers and flood wash sets increasing by 249% and 92% respectively. Service consumption has become a new trend, with orders for clothing washing and housekeeping and housekeeping increasing by 3 times and 1.6 times year-on-year, and consumers enjoy quality products and rich services.
Short-distance travel has become the mainstream, outdoor tropical drives a significant increase in healthy consumption
During the National Day holiday in 2022, JD The growth rate of consumption around the entire site/local travel orders and local hotel packages increased by 622% and 131% respectively compared with the same period in 2021. The holidays locally drive short-distance travel and leisure and entertainment to become an important vacation method during this holiday, and drives the rapid growth of outdoor equipment, automobile supplies and other categories.
Outdoor enthusiasts have made full use of this cool autumn holiday, and everyone chooses to get close to nature in different ways. During this holiday, outdoor shoes and clothing sales increased by 77.9% year-on-year compared with the 2021 holiday, of which jacket and trousers increased by 97%, and fleece jacket and trousers increased by 121%. In terms of outdoor equipment, tents/mats increased by 72% year-on-year, picnic supplies increased by 77% year-on-year, and extreme outdoor products achieved a growth of 162%. The enthusiasm for ice and snow brought by the Winter Olympics has continued this holiday. Skiing sports equipment increased by 216% year-on-year compared with last year, among which snowboard version is the most popular, and ice sports equipment also increased by 60% year-on-year. Cycling enthusiasts will naturally not miss the rare holidays. The consumption of road vehicles increased by 241% year-on-year, and cycling suit also achieved a 200% increase. In addition to outdoor sports, venue sports and yoga have also been sought after. During the National Day holiday, JD Sports’ service orders were 4.6 times that of the same period last year, and the sales of Yoga Services also increased by more than 4 times year-on-year. The popularity of
short-distance tours and outdoor sports also drives the growth of related categories. Data shows that during the National Day holiday, the sales of motorcycle accessories and cycling equipment increased by 389% and 121% year-on-year compared with the same period last year, and the self-driving and camping equipment increased by 49% year-on-year. inflatable pump , car charging equipment and 360 panoramic images have become the favorite equipment for car owners. At the same time, outdoor photography equipment increased by 83% year-on-year.
service consumption has become a new trend, and home leisure has become the main consumption scenario
Recently, the proportion of household consumption has continued to increase, and the upgrade trend of quality, intelligence and refinement has been fully reflected this holiday. Consumers choose to relax at home and spend a wonderful holiday with their families, while using the holiday to buy new items at home, which has driven the rapid growth of home appliances and home consumption, especially the growth of improved products such as smart home appliances and kitchen appliances is the most obvious. Data shows that during the holidays, dryers were particularly popular, with consumption increasing by 249% year-on-year compared with the 2021 holiday, consumption of washing and drying sets increased by 92% year-on-year, and sales of sub-categories such as clothing care machines, shoe washing machines, , etc. have also achieved more than double growth. As a new device for home leisure, during the National Day holiday, VR glasses sales increased by 290% year-on-year compared with last year's holiday, and gaming consoles also achieved an increase of 86%. As an important life scene, the kitchen has grown rapidly, with the average year-on-year consumption of kitchen supplies such as air fryer , coffee machines, multi-purpose pots, etc.
While adding new items, service consumption through JD.com has become an important choice for more consumers to improve their quality of life. Orders for furniture customization, home appliance services, home cleaning, clothing washing and care have all increased exponentially compared with the same period in 2021. JD Furniture Customized Service Orders increased by 10 times, Clothing Washing and Care Orders increased by 3 times year-on-year, Home Appliance Service Orders increased by 228%, and Housekeeping and Cleaning Orders increased by 163%.
Online and offline consumption integration "buy now and get it" model is sought after
JD MALL's first store in Northeast China 11th settling in Shenyang
not only increases the quantity and quality of online consumption, but also shows a lively atmosphere during this holiday. Three days before the National Day holiday, JD MALL and JD Super Experience Stores, etc., were popular and sold. The average daily increase in JD MALL, which officially opened on October 1, exceeded 3 times on the previous day. Data from more than 50 JD Electric City flagship stores across the country show that "dishwasher, water purifier and steam oven" are joining the new three-piece set of young people's kitchen appliances. Intelligent cleaning home appliances are accelerating iteration, and technologies such as AI voice control are widely used. On October 1, the transaction volume of sweeping robots increased by 110% year-on-year. At the same time, the purchasing popularity of washing machine + dryer combination continues to soar.
's instant retail model of "online ordering, store delivery, and hourly delivery of goods" has become the preferred consumption method for more people to enjoy vacations. Through the convenient service of "buy and get", it makes home more comfortable, travel easier, and gifts more convenient. JD Home and JD Hour Shopping Data show that during the National Day holiday from October 1 to 7, both travel equipment and home supplies ushered in sales growth. In terms of travel, sales of travel accessories, outdoor shoes and clothing, sports shoes, sleeping bags, etc. increased by more than 10 times year-on-year; in terms of home life, sales of home entertainment products such as microphones and audio and video equipment increased by more than 10 times year-on-year, home delicacies such as crayfish increased by more than 10 times year-on-year, and Western cooked food increased by more than 5 times year-on-year. This year's National Day holiday also coincides with the Double Ninth Festival, and the demand for visits and gifts has also increased. On JD Home and JD Hour Shopping, sales of liquor gift boxes, egg gift boxes, etc. increased by more than 10 times year-on-year.
Lightning News Reporter Qian Yunfei Report
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-