Li Ning's new product looks like a "colonel", causing the biggest controversy. The stock price subsequently plummeted by 13%, approaching a new low this year.
Even though such serious consequences have caused such serious consequences, Li Ning has not made a positive response so far. What are you thinking?
is a "mixed" insider who has expressed his views on this matter on social media in a roundabout way. Although it cannot fully represent the company's attitude, it can also be explored from it.
At the beginning, the target of everyone's criticism was the designer, but it had not yet risen to the level of Li Ning's brand. It was just that there was a problem in the design process. As a result, the executives came to the battle one after another, and suddenly ignited the war, and finally successfully caused the fire.
First of all, Feng Ye, general manager of Li Ning e-commerce, bluntly said, "Our consumers have less inheritance of educational knowledge." The implication is that consumers do not understand Chinese culture, and everyone misread Li Ning's good intentions.
Strangely, as the person in charge of e-commerce, your focus should be on how to sell products better. If a new product still needs to "educate" consumers' process and then convert it into actual purchases, shouldn't you be the first to stand up and oppose it?
As the saying goes, "Plant in your position and plan for the matter", your hands are stretched a little long.
Next, this person is even more powerful. Li Ning's nephew and executive director Li Qilin , too lazy to even say something, and directly sent out a few pictures of the same style as Li Ning's new style.
Is this the rhythm of making consumers shut up? As a senior executive of Li Ning, the behavior of contempt for "parents with food and clothing" is really shocking. Have you forgotten everyone's enthusiasm for supporting domestic products?
Someone also found out that Li Ning Group CEO 7 Qian Wei is a Japanese Chinese, Japanese Takeshi Takasaka, don’t rush to complain, don’t worry about letting a Japanese be the leader of domestic products. In fact, he is also a working person in the business field.
, and judging from its resume, it has been engaged in Uniqlo for 23 years and has served as the deputy general manager, chief operating officer, and chief executive of the South Korean region of Uniqlo (China), which is still very suitable for Li Ning's positioning.
However, if you take advantage of your position and do not forget to bring in private goods when making money from Chinese people, it would be too unprofessional. Of course, without evidence, everything is just speculation.
, while singer Huang An made remarks against him, saying some truth. In addition, Qian Wei only had more than two years of joining Li Ning, and such a serious awareness problem occurred, which is indeed worth noting.
Another question, for such a large Li Ning Group, the entire design process of needs to be collaborated by multiple departments. With such sensitive clothing, no one has come forward to raise objections, or are these voices being strongly suppressed?
If everyone is working and making money, then Li Ning's company is dead.
But if it is a senior management intentional, it will be terrifying to think about it carefully. has strong cultural and regional factors, so don’t underestimate the visual effects, as this will subtly affect our aesthetics and cognition. The purpose of is so close to the style of Japanese military uniforms is self-evident.
Fortunately, in the general environment, everyone’s nerves are very sensitive, but if the aesthetic erosion continues to happen, what will the final result look like?
The lessons of the past are Jiangnan Buyi. He designed the cult elements on children's clothing. It was discovered for a long time. The impact it had on children is immeasurable.
This time, as a national brand, Li Ning, the glory of domestic products, has experienced such an incident. Chinese consumers have already experienced too many feelings for it that surpasses commercial brands. Is Li Ning the current one still the original Li Ning?
Wait for Li Ning's final result and attitude towards this matter. I hope it will not continue to hurt the feelings of Chinese people.
What do you think about Li Ning?
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