The current automotive industry is quite a bit charming. Not only are there a variety of cars, there are traditional fuel vehicles, pure electric vehicles, extended-range cars, etc., but also all the players involved are all kinds of, including those who are serious automobile people, as well as those who are engaged in real estate, mobile phones, and the Internet. Not only that, except for selling cars, car companies have fallen in love with side jobs.
There is a Porsche kitchen knife in front of it, and Ferrari windbreaker
Whether it is a kitchen knife or a windbreaker, it is not very related to the car, but it is the "peripheral" recently launched by the two luxury car brands, Porsche and Ferrari.
Not long ago, Porsche Design launched a kitchen knife on its official website, called "P22 Chinese Knife", and wrote in the description: Oriental kitchen is indispensable, with a standard knife from China with a length of 17.3 cm. Porsche cars are more expensive than ordinary cars, and the same is true for kitchen knives, which costs $240 (equivalent to RMB 1,700).
Porsche dabbled in kitchenware, while Ferrari entered the clothing industry. On October 14, the topic of "Ferrari sold windbreakers in China for 44,500 yuan" became a hot topic. It is reported that Ferrari opened China's first official clothing online store, including a gray women's mid-length trench coat with a price of 44,500 yuan, and will be pre-sale on October 24.
It is necessary to look at side business Tesla
In the automotive circle, it is not uncommon for Porsche and Ferrari to engage in "side business". On the contrary, car companies have become a trend. Among them, Tesla is the best at tidying up work and has created a great reputation.
Tesla's rocket career is well known. As early as 2002, Musk founded the American space exploration technology company (SpaceX). In 2008, SpaceX obtained a formal contract for NASA; on May 30, 2020, the first manned trial launch of NASA's (NASA) Commercial Manned Aviation Program (CPP) was successfully launched; the following year, the SpaceX "Dragon" spacecraft carrying 4 astronauts was launched at Kennedy Space Center .
Tesla's ambitions are more than that, and it extends its hands to all aspects of our lives. In July 2020, Tesla launched Tesla Short Shorts shorts, and "S3XY" is printed on it, representing four Tesla models: Model S, Model 3, Model X, and Model Y.
In the same year, Tesla launched another tequila Tesla, which uses a lightning-shaped glass bottle, and costs US$250 (about 1,593 yuan). Recently, Tesla has been busy with its perfume and launched a perfume called "Burnt Hair", which costs $100 (about RMB 717.5).
Tesla, which loves to do "side business", will definitely not be its final work, and there may be more diverse products in the future.
Why do you love to do side jobs?
Is it the end of selling a car to do side jobs? You can't get up early without profit. Similarly, car companies are engaged in side businesses because of the word "profit".
Carrying side businesses can increase revenue channels. Although the products launched by Tesla and Porsche are more expensive than ordinary products, they cannot erase consumers' enthusiasm for purchasing and are basically sold out when they are on the shelves. Take Tesla's tequila launched as an example, it was sold out after it was put on the shelves, and the empty bottles were sold at a high price of US$1,420.69 on second-hand item trading websites. The Porsche kitchen knife that costs thousands of yuan has also been sold out in the United States, the United Kingdom and other places.
Revenue is secondary, and building an ecosystem is the key. Although doing side jobs can increase profits, side jobs are always side jobs and cannot replace the main jobs. The reason why auto companies engage in side businesses is more about building a user ecosystem.
Food, clothing, housing and transportation are indispensable. Car companies themselves sell cars, and the windbreakers, wine, kitchen knives, hotels, etc. launched include "clothing, food, and housing".Main business + side business means that car companies have slowly penetrated into users' "food, clothing, housing and transportation", which will subtly affect users, firmly occupy users' minds and enhance brand value.
In addition, developing side businesses is still a marketing method. When users buy a car or check car information, it is equivalent to a car company conducting brand communication, and when a car company launches peripheral products and attracts users to purchase, it will conduct brand communication again. With the help of side businesses, car companies can enhance their brand influence and expand their user circle.
Written to the end
In the past, all walks were like crossing mountains, but now everything is connected, and industries will also move towards integration, and eventually form a human-centered ecosystem. This means that not only car companies will do side businesses, but more scenarios will also appear in the future where companies will engage in side businesses across industries.
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