
"As long as we have the opportunity, we must go out without hesitation." Zhao Ying is the first Galanz foreign trade business backbone to go abroad in the past two years. At the end of July this year, Zhao Ying was sent to the UK, with a self-driving mileage of 6,176 kilometers in more than 40 days. He visited customers one by one from Southampton to Leeds , and reached a series of orders. On the Xijiang Channel, a ship full of "Made in Shunde" cargo containers left the dock and were transported to all parts of the world. At a time when the world economy is full of uncertainty, Foshan Shunde's manufacturing industry remains resilient and has taken action in many domestic and foreign markets. Since the beginning of this year, the export growth rate has reached 10.9%, 6 percentage points higher than the province.
Toughness is supported by strength. As the forefront of reform and opening up, Shunde Manufacturing has long been known as "China's Pride". Especially since 2012, Shunde has continued to accelerate its development at a high level, and the system of the eight traditional industries has been upgraded to a "4+5" strategic industrial cluster, promoting the transformation from high-speed growth to high-quality development.
In the past ten years, Shunde has been ranked first in the top 100 regions in the country for the consecutive consecutive years. The industrial output value and the total market value of listed companies have exceeded "double trillion". Many key indicators such as GDP, foreign trade volume, and total retail sales of consumer goods have been achieved or close to "double". Government and enterprises work together to carry out digital and intelligent transformations and almost "recreate" an industry Shunde. Even since the epidemic, various indicators have continued to be at the forefront.
travels through the glory of the past and embraces the glory of the future. On the journey toward a pilot demonstration zone for high-quality development, Shunde Manufacturing has opened up a new situation.
Attack on the high level:
Multiple economic indicators "double" in ten years
Recently, the Industrial Policy and Regulations Company of the Ministry of Industry and Information Technology announced the list of re-evaluated products (works) in the 2022 China Excellent Industrial Design Award, and 3 products from 3 Shunde companies were shortlisted.
As the only national award in the field of industrial design in my country, the China Excellent Industrial Design Award represents the top level in the industry. The fact that Shunde has three products is being selected not only means that its position in this sub-industry is improving, but also means that Shunde's manufacturing industry has made important progress in scale expansion and transformation and upgrading, providing high-quality soil for the development of the entire industrial chain.
Ten years ago, Shunde's economy had already had a considerable scale, especially in the manufacturing field, with eight pillar industries shining. In 2012, Shunde's GDP was 224.3 billion yuan, the total industrial output value above the designated size was 491.461 billion yuan, the added value above the designated size was 102.796 billion yuan, and the fixed asset investment in was 344.988 billion yuan. 49 projects were selected as the top 500 modern industries in the province.
New changes are also being nurtured in 2012. This year, Shunde fully launched the "Starlight Project" to achieve full coverage of industrial policies for large, medium, small and micro enterprises. The investment in industrial technology transformation in the whole region was 6.61 billion yuan, an increase of 36.4%. Shunde has also become the only equipment industry in the country to deeply integrate "two-in-one" and intelligent manufacturing pilot. At that time, Guangdong Industrial Design City had 800 designers and wanted to march towards 8,000 designers.

Guangdong Industrial Design City. Photo by Dai Jiaxin
The major events in the world must be done in detail. Industrial changes first begin from within the enterprise. From being the first to promote the supply-side structural reform of to digital and intelligent transformation, Shunde enterprises are always at the forefront of the industry under the leadership of the leaders. Taking Midea Group as an example, digital investment has exceeded 12 billion yuan in the past ten years. Compared with the digital transformation to in 2011, the company's revenue increased by 156% and net profit increased by 333%. In addition, it also provides products and services to 300 customers and more than 60,000 small and medium-sized enterprises in more than 40 sub-industry segments.
In 2021, more than 500 enterprises (projects) in Shunde District received support policy rewards for digital and intelligent transformation of manufacturing industries in provinces, cities and districts, with a total support funds of nearly 500 million yuan. As of the end of last year, 13 companies in Shunde have been selected as Guangdong Province's industrial Internet industry ecological supply resource pool, and 12 companies have been selected as Foshan City Industrial Internet industry ecological supply resource pool. Today, Shunde has two world "beacon factories" and is moving forward simultaneously with the "digitalization of the entire industrial chain + digitalization of the entire industrial chain".
Under Market Economy , every excellent company faces two markets, one is the product market and the other is the capital market.Since 2012, Shunde enterprises have further made efforts in the capital market. Companies that have already listed first will use the capital market to carry out financing and capital operations, and new companies will accelerate their listing. In July 2020, the total market value of listed companies at home and abroad in Shunde exceeded 1 trillion yuan for the first time. As of September 2022, there were 39 listed companies (including passing the review), three times that of 2012. The total number and market value ranked first in , Foshan and among the top in the province.
Enterprises are developing leapfrogly, and adjustments to industrial structure naturally occur. Among the eight pillar industrial structures at the beginning of the century, although the two major industries of home appliances and mechanical equipment have jumped to the top 100 billion, they are not completely adapted to the new development trend in general. Over the past ten years, Shunde has conducted many explorations.
Since last year, Shunde has promoted the development of "4+5" strategic industrial clusters, namely, four strategic pillar industries, namely, smart home appliance industry, high-end equipment manufacturing industry, advanced materials industry, and modern light industry home furnishing industry, as well as five strategic emerging industries, smart robot industry, new generation electronic information, biomedicine and health industry, digital creative industry, , and modern agriculture and food culture and tourism industry. Among them, the robot industry is the most outstanding. In 2021, there is one from Midea Kuka Shunde base in every 20 industrial robots produced nationwide.
Ten years ago, Shunde's economic development was already at a high level. If it were to "recreate" an industry, Shunde, some people might think it was a fantasy. In 2021, Shunde's GDP was 406.438 billion yuan, the total industrial output value exceeded 1 trillion yuan, the industrial added value above the designated size was 201.788 billion yuan, the added value of advanced manufacturing industry increased from 28.2% to 68.9%, and fixed asset investment was 135.837 billion yuan, and many indicators were successfully achieved or almost "double".

Bozhilin Robot Headquarters. Beijiao Town Photo provided by
Recreation of the business environment:
The determinant momentum in uncertainty
"Shunde is a very good development hotspot, and many enterprises are actively increasing capital and expanding production and opening up new areas." At the launch ceremony of the top 100 manufacturing industries in Shunde held in September this year, Ye Yuanzhang, Chairman of the Shunde District Federation of Industry and Commerce and Chairman of Wanhe Group Investment Development Co., Ltd., said.
This year, Shunde released the top 100 manufacturing industry list for the first time. This list with a total "value" exceeding 700 billion yuan and a minimum "threshold" reaches 626 million yuan, gathering the strongest financial foundation in Shunde's manufacturing industry. "I hope that more of the top 100 manufacturing industries in China and the top 100 manufacturing industries in the world will be born among the top 100 in Shunde!" Liu Zhiyong, member of the Standing Committee of the Foshan Municipal Party Committee and Secretary of the Shunde District Party Committee, said that we must provide a first-class environment for the development of manufacturing.

Shunde Top 100 Manufacturing Industry List was released for the first time. Photo by Dai Jiaxin
No matter how the manufacturing industry changes, it always has to deal with the land. Adequate industrial land is the basis for the high-quality development of manufacturing, which requires the efforts of the government to a large extent. Since 2012, Shunde has made efforts in the transformation of the "three olds" and the transformation of village-level industrial parks, reshaping the industrial space. Especially in the transformation of village-level industrial parks, Shunde resolutely eliminated backward production capacity with the courage of a hero to cut off his arm, and took three years to vacate tens of thousands of acres of brand-new industrial land, becoming a sample of the whole province, and the experience was copied and promoted.
At the beginning of this year, Shunde promoted the "Industrial Space Doubling Plan" and officially launched the work of improving the quality and efficiency of industrial land. In response to the current situation of inefficient utilization of industrial land, Shunde has proposed eight major discounts, including practical measures such as "the upper limit of floor area ratio shall not be less than 3.0 and not more than 5.0", to activate the development momentum of enterprises and make good use of industrial land resources. It is estimated that by promoting the quality and efficiency improvement of industrial land, the entire Shunde region is expected to release about 25 million square meters of industrial space.
The day before the release of the top 100 manufacturing industries in Shunde, the Wanhe Chuangming Industrial Base, invested and built by Guangdong Wanhe Group Co., Ltd., was officially laid at the former site of the Wanhe Hongqi Factory. As one of the representative projects for improving the quality and efficiency of industrial land in Shunde District, the project plans to invest about 550 million yuan, with a planned total construction area of about 210,000 square meters. It will introduce smart home appliances, integrated circuits, artificial intelligence , new materials, e-commerce, industrial design and other industries, with an annual output value of about 850 million yuan after completion and production.
Behind the land change is the reconstruction of Shunde's wider business environment.As early as around 2012, Shunde vigorously carried out the "three major reforms", one of which was the reform of the administrative approval system of . Later, Shunde took the lead in carrying out the "1121" reform, as well as innovations such as "door office" and "fingertip office", forming a "online + offline" closed loop for government services to enterprises, bringing great convenience to enterprise development.
On August 9 this year, the Guangdong Provincial Bureau of Political Science and Technology issued the first batch of "Public Data Asset Registration Certificates" in Shunde, and public data products were "entered into the market" in Guangdong for the first time. "The exploration in Shunde is of great demonstration significance for breaking down institutional and mechanism barriers that hinder the free circulation of data elements, accelerating the cultivation of regional data element markets, and accelerating the innovative development of the digital economy." said Jiang Changjun, academician of the Chinese Academy of Engineering, and , professor of of Tongji University.

The first batch of public data assets in the province were launched in Shunde. Photo by Yao Jiashuo
At present, the world economy is facing multiple impacts such as the epidemic and regional conflicts. Shunde's manufacturing industry, which is deeply embedded in the global system, has been affected to a certain extent. Supported by the first-class business environment, Shunde entrepreneurs are firmly facing the challenges. One of the major measures is that Shunde announced that it will sell 7,000 acres of industrial land every year for three consecutive years, providing sufficient space for enterprises.
As Liu Zhiyong said, "In an era of uncertainty, opportunities and challenges always coexist, and the external environment is constantly changing. The logic behind our response is to improve ourselves."
In the past ten years, Shunde has "recreated" itself. In the next decade, Shunde will face stronger challenges and bear greater expectations.
[Southern Daily reporter] Xiong Cheng
[Author] Xiong Cheng
[Source] Southern Media Group Nanfang+Client