Autumn and winter are traditional seasons for health preservation, and various tonics enter the peak consumption season. According to CCTV Finance in the tonic area of Dalian aquatic products market, the most customers buy sea cucumber , sparse gelatin , and bird's nest, and some shop owners are worried about not being able to get the goods. Moreover, not only offline, but also online platform tonic sales data are very eye-catching.
Analysis of the current development status of the flower gel industry
data shows that the official store has successively created prototypes of instant flower gel, fresh stewed flower gel, and golden soup flower gel chicken. According to platform data, the official store has maintained the highest sales volume of the flower rubber category on core online platforms such as Tmall , Douyin , JD , and Vipshop .
, coincidentally, Jizhan, an instant grease brand, also announced a few days ago that it has completed a Pre-A round of financing of tens of millions of yuan. The financing was jointly invested by Meihua Venture Capital, Panda Capital, and Inno Angel Fund . 42 Capital is the exclusive financial advisor of Jizhan's financing.
It is understood that Jizan is positioned in the Oriental tonic category, and its sales in the first half of 2021 increased by 200% year-on-year. At present, Jizhan products have been continuously sold on online platforms such as Tmall, Xiaohongshu, Douyin, JD.com, Youzan , and have become the Tmall platform's TOP brand.
Analysis of the development trend of the petal industry
With the improvement of people's health awareness and the upgrading of consumption, the industrial format of tonics is also changing. Not only are the consumer groups becoming increasingly diverse, but new products such as personalization and customization are also constantly enriching. In addition to middle-aged and elderly people, the post-90s generation are also joining the ranks of nourishing and health care, and their consumption needs are more diversified.
Nutritious and health food industry has reached a scale of over trillions and is still growing. Trusted tonics are becoming more and more popular with young female consumers. Young people's pursuit of nourishing and health care tends to be technological and natural, and nourishing and health food has begun to enter a new era of innovation.
Traditional nourishing and nourishing body is showing a trend of youthfulness. Dong'e Ejiao and other time-honored brands donkey-hide gelatin brands drive the new trend of the "national trend" of the nourishing market. Among them, new white-collar workers prefer time-honored brands, and Generation Z prefers "light nourishing" ready-to-eat products.
As part of my country's food culture,
has a wide range of cognitive consensus and somatosensory advantages. Instant-eating garlic products have no head-to-player defense. This track has an extremely broad market and is also a new field that many investment institutions pay more and more attention to.
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