1. The so-called brand combination is a strategy for different brands to reasonably match, maximize resource waste, reduce operational costs, increase channel control, and increase profits.
2. Generally there are the following combinations: first-tier brand and non-brand product combination; volume-based products and high-profit product combination; off-peak and off-peak brand combination; mature brands and new brand combination; core products + auxiliary product combination; channel compatibility and brand compatibility combination; high-middle low-gross profit combination, etc.
3. Some stores only make brand products, while others only make non-brand products.
4. If you want to become bigger and stronger, it is recommended to combine first-tier brands and non-brands.
5. Brands can establish an image for dealers, because ordinary consumers and customers will judge your business strength based on the product popularity of your store.
7. First-tier brands are easy to sell but relatively low profits. Therefore, it is recommended to sell first-tier brands while distributing high-quality products. Because these products mainly increase sales through the thrust of profits in the channel
8. Through channels established by brand products, the sales volume of non-branded products will be gradually increased
9. Famous brand products usually play a role in gathering popularity. Borrowing these products to "bring goods" and using brand products with high popularity and price sensitive products as products that attract customers in the product portfolio to drive sales of non-brand products with large profit margins can increase the average profit level of dealers
20. The combination of running volume products and high-profit products is not necessarily well-known brands, but well-known products may also be running volume products
11. The so-called running volume products are products that have fast product flow, fast capital turnover, low profits, and make money through small profits and high sales.
12. This type of product has very low profits, but the sales volume is large. The second batch and terminal are inseparable from it. It can clear channels and establish customer relationships.
13. Off-season + peak season brand product portfolio Any product sales have off-season peak seasons.
14. If the dealer's products are too single, there will be a shortage of supply at a certain period of the year, and there will be no sales in a certain period of time, resulting in idle vehicles and personnel, and continuous losses
15. Core products + auxiliary product combinations. Stores without core products are not big and not strong.
16. The so-called core products are products that can represent the dealer's personal brand, increase volume, and support the dealer's daily cash flow . It can also be called Taurus products. The more Taurus products, the better your profit situation! The so-called auxiliary products are among the products distributed by distributors. Which products are temporarily sold in general, but the sales trend is very good. They belong to the Chaoyang industry, Chaoyang enterprises, and Chaoyang products. As long as they continue to promote, they may become Taurus products
17. A combination of high, medium and low prices. Some stores have a loss in a product, but the overall sales volume is to make money
18. This principle of three-three is to make money, which is just one-third of the products. If you lose, one-third of the products make a little profit, one-third of the products make more profits
19. One-third of the products lose slightly are big products, and you can't make much money if you want to make a profit. This type of price-sensitive product can attract consumers as long as it is a little lower price. It is collectively called popular products
20. One-third of the products make a little profit, which is a mature product, with small profits but quick turnover, relying on scale effect.
21. The other third, this type of product is the main source of profit. You can bring goods through large road goods or mature products to make high profits.
