In recent years, with the changes in the epidemic and the domestic and foreign economic development environment, the combined unfavorable factors such as restricted start-up, supply chain breaks, rising raw materials, rising land rental costs, power cut-offs, poor international trade, and rising exchange rate of . It is becoming increasingly difficult for more and more physical enterprises to operate.
The environment is like this. In order to survive and develop, many companies only have the ability to seek new breakthroughs in product innovation and business model transformation. Today, the editor of Sousou.com wants to share with you the successful cases of digital marketing transformation. The protagonist is Shenzhen Guangzhongdao Electronics Co., Ltd.
01, 6 Online marketing transformation, quickly open the online market
Shenzhen Guangzhongdao Electronics Co., Ltd. (hereinafter referred to as "Guangzhongdao Electronics") is a domestic strong light flashlight manufacturer brand, among which TANK007 Tanke (a high-tech company focusing on the research, development, production and sales of outdoor lighting flashlights) is its own brand, and its products cover all types of LED flashlights , strong light flashlights, ultraviolet flashlights, tactical flashlights, jade flashlights, bicycle lights, submersible flashlights, explosion-proof flashlights, etc. The sales network covers more than 100 countries and regions around the world, including China, Middle East , Europe and the United States, and is highly favored by factories and mining enterprises, outdoor sports, special occupations and home consumers.
In order to cope with the problem of difficulty in offline market growth, Guangzhongdao Electronics found Soule.com by chance. Through the in-depth positioning and sorting out the high-conversion website structure of Soule.com professionals, and timely optimized and adjusted the SEO delivery strategy based on data analysis in real time. In one month, the year-on-year growth of inquiry clues was achieved, and the website information exposure exceeded 70W+.
02, With the help of short video potential energy, it opens up new marketing channels
Now that short videos have become popular tracks, most investors have begun to observe various projects on short video platforms. The huge potential energy and dividends of short videos are of course not to miss it. Guangzhongdao Electronics also wants to open up new marketing channels through short videos.
However, when I first started operating Douyin short videos, how to plan and implement Guangzhongdao Electronics, and what steps are done, I don’t know what to do. Through the patient guidance of the search network team, I have a series of systems from account building, script creation, shooting and editing, publishing and operation, data analysis, transaction conversion, help Guangzhongdao Electronics achieve a breakthrough from 0 to 1.
For example, in terms of content creation, it focuses on: product knowledge output + live appearance; production process/delivery site/after-sales service; customer case scenarios; corporate strength/culture to create content, attracting the attention and likes of many potential customers. In terms of planning and operation, we will actively create headline encyclopedia to shape brand value, take advantage of the platform to enhance brand credibility, and help Guangzhongdao Electronics to quickly get on the road.
In a time of increasingly fierce competition, offline companies want to survive in adversity, whether it is business concepts, thinking modes, or sales concepts, and follow the changes of the times, they can continue to make new breakthroughs. Souer.com will continue to implement 14 years of experience focusing on full-network marketing to create a new growth engine for small and medium-sized enterprises.
