
Picture Source: Oriental IC
Blue Whale TMT Channel September 6th. Today, Keep has updated the prospectus on the Hong Kong Stock Exchange. The prospectus shows that in the first quarter of 2022, Keep achieved revenue of 417 million yuan (RMB, the same below), a 37.6%increase of 303 million yuan in the first quarter of 2021; 155 million yuan, compared with 237 million yuan in the same period last year. In terms of
revenue, from 663 million yuan in 2019 to RMB 1.1 billion in 2020, a year -on -year increase of 66.9%, and further increased to 1.6 billion yuan in 2021, an increase of 46.3%year -on -year. In accordance with the non -international financial report standards, the net losses after the adjustment of Keep in 2019, 2020, and 2021 were 366 million yuan, 106 million yuan, and 827 million yuan, respectively. In addition to
, in the six months of 2020, 2021, and as of June 30, 2022, the average monthly active users of the Keep platform were 29.7 million, 34.4 million, and 37.7 million. In the second quarter of 2022, the average monthly use households reached 41.08 million.
KEEP platform member penetration increased from 6.4%in 2020 to 9.5%in 2021, and from 8.7%from 6 months ended June 30, 2021 to the end of June 30, 2022 9.7%of 6 months. In 2019, 2020 and 2021, the membership retention rates of the Keep platform were 70.8%, 73.3%, and 71.7%, respectively. Six months ended June 30, 2022, the membership retention rate was 69.4%.
In terms of sports products, as of June 30, 2022, Keep has sold about 108,000 KEEP smart bicycles, 1.5 million Keep bracelets, 1 million KEEP smart scale, 197,000 treadmills, and a large number of Dumbbells, yoga mats and other fitness equipment and tights, leggings and other sports clothing. At the same time,
, according to reports, this time Keep fundraising is mainly used for research and development to improve technical capabilities and promote product innovation; for development and diversification of fitness content; brand promotion and promotion; general enterprise use and operating funds.