6 On June 23, the 2021 household refrigerator brand reputation report (hereinafter referred to as the "Report") was released in Beijing. China Statistical Information Service Center (CSISC) conducted research on 20 brands of freezer products, based on data from the three main categories of search, social networking, and e-commerce, from the perspective of brand awareness, corporate reputation, quality recognition, and product praise. Conduct research in six dimensions. Aucma stood out from 20 brands and won the championship again with the first place in the overall reputation index.
In the product praise dimension, Aucma ranked first with a lead of 5.28 points. The report pointed out that in terms of product praise, Aucma, , Haier , and Xingxing ranked among the top three. Aucma, Haier, Xingxing, Midea, Meiling , Rongsheng have performed stably in the past two issues, and their product praise ranks among the top ten. Hisense , Omar , Konka, and Xinfei showed strong performance in this issue's product reviews and were promoted to the top ten. Sakura, Letron, Seven Star, and SKG fell out of the top ten in this issue's product reviews.
has established a dedicated user and product center with the goal of meeting user needs, and portrays user portraits in different channels based on user attributes, user preferences, living habits, user behavior and other information. Study future consumption trends through highly refined feature identification derived from analysis of user information.
Over the years, Aucma has adhered to the "user-centered" R&D approach. The company has established a two-level R&D system: an advanced research system for future and cutting-edge technologies, and a product R&D system for personalized technology research based on user needs; The scientific R&D management model based on IPD has significantly shortened the product development cycle, improved product quality, and truly designed and manufactured the products needed for users.
As a well-known refrigeration product brand that always adheres to the user-centered approach, Aucma has long been paying attention to the changes in user demand for freezers. In the post-epidemic era, users' demand for home freezers has grown rapidly due to the need to stock up on goods. In particular, there is a demand for dimensional functions such as large capacity, ultra-thin touch, finely divided storage, long-term freshness, sterilization and deodorization. Aucma has also taken advantage of the trend and launched a one-stop home insulation solution consisting of side-by-side refrigerator , low-temperature freezer, living room cabinet, wine cabinet, vertical freezer and other series of products. Vertical air-cooled freezers for refined classified storage needs, living room ice bars for instant and convenient storage, wine cabinets suitable for family red wine storage, and unique and high-looking refrigerators meet the various freshness preservation needs of families.
html On June 20, the second season kick-off meeting of Aucma China's " Good Products Shandong Aucma, Vertical Freezers Enter Ten Thousands of Homes" event was held in Jinan. This event launched a new generation of household vertical freezers. The emergence of vertical freezers has further expanded the refrigeration space of Chinese households and further improved the freezing capacity, making it possible to realize a new 1+1+1 home fresh storage pattern of refrigerators, vertical freezers, and living rooms.
