It is understood that in 2011, China Life Insurance Company launched the "China Life Little Painter" children's social aesthetic education public welfare project, aiming to give full play to the company's marketing in urban and rural areas across the country through children's art exhibitions, art lectures, art charity and other forms. Taking advantage of the service network, we carry out popularization and promotion of social aesthetic education in all provinces, cities and villages across the country. This year is the twelfth edition of the "China Life Little Painter" activity. The overall layout will be centered on the five dimensions of artistic aesthetic education, digital aesthetic education, comprehensive aesthetic education, public welfare aesthetic education, and social aesthetic education, making aesthetic education more in-depth. This event was launched using "online + offline" dual platforms, breaking the limitations of traditional channels and giving "little painters" a bigger stage to perform. It is hoped that in the era of " double minus ", it will create a healthy environment for the growth of children. "Add", "add" a spiritual quality, "add" a growth sustenance, and "add" a career possibility in the future.
"China Life Little Painter" children's social aesthetic education public welfare activity is committed to building an industry-leading brand of aesthetic education for teenagers and children. The theme of this year's "China Life Little Painter" activity has been fully upgraded. The four major themes can effectively inspire children's creative inspiration, further release children's free, innocent and creative nature, allowing children to perceive the freedom of life and the world. Relationship. Draw a low-carbon green life to guide young children to understand the great significance of protecting the ecological environment; draw my favorite sports to guide young children to participate in sports, maintain their enthusiasm for life, and strive for life; draw the moments they most want to record, Guide young children to establish a mentality of cherishing time and being grateful for the past; draw imagination for the future, guide young children to use their imagination and creativity, and draw a blueprint for the new generation. In this year's "China Life Little Painter" event,
will launch the construction of comprehensive aesthetic education services in ten major sectors, and explore the shaping and leading role of aesthetic education in children from the innovative perspective of enterprises' deep participation in social aesthetic education services. With a simple starting point of allowing more children’s growth to be seen, we open online and offline honor platforms, artist reviews, offline art experience activities, rural aesthetic education practice and other service projects to children’s families to create the “aesthetic education element” of China Life’s young painters. password". Through this series of innovative practices and public welfare projects in aesthetic education, relying on the soil of Chinese culture and thought, we will promote future children and young people to form a self-motivated unity of knowledge and action that combines "confidence, beauty, and responsibility", and continue to accompany and help millions of Chinese The path of aesthetic education and growth for young children promotes the healthy development of society and culture.
As Cai Yuanpei said, the purpose of aesthetic education is to cultivate a lively and sensitive spirit and develop a noble and pure personality. The focus of aesthetic education is to use skills as a bridge, adhere to "people-oriented", penetrate the aesthetic concept into various subjects and all aspects of life, cultivate children's good aesthetic feeling and the ability to express beauty and create beauty, so that they will eventually become individuals with high aesthetics. A person of interesting and aesthetic character.
According to reports, since 2020, with the strategic support of China Life Insurance Company’s service transformation, the “China Life Little Painter” has quickly realized the transformation from traditional offline activities to full-process digital operations. The number of families participating in the event in a single year Breaking through one million, due to its strong public welfare and openness, it has become a social aesthetic education service brand with strong social influence. In 2021, the number of applicants for the "China Life Little Painter" activity exceeded 2 million, reaching 2.17 million, with 26.3 million online visits, and more than 1,000 cooperative aesthetic education institutions.The public welfare project "Art Returns to the Mountain" under the "China Life Little Painter" works hand in hand with domestic authoritative aesthetic education experts and artists to open the door to art for young children in mountainous areas with goodwill, provides a soil for the development of aesthetic education for urban and rural teenagers and children across the country, and promotes the cause of aesthetic education. Moving towards a new stage.
In 2022, the registration channel for the new season of "China Life Little Painter" has been fully opened. Young children across the country can register to participate through the "China Life Little Painter" WeChat official account. The collection activity is divided into four themed sections: "Everything is Cute", "Nature is So Fun", "Colors of the Future" and "Time to Grow", and collects creative works from millions of teenagers and children across the country. The event also continues to promote the "Art Returning to the Mountains" public welfare program to help millions of children, especially rural children, in their aesthetic education and growth. Different from previous years, this year's "China Life Little Painters" event has three major highlights:
First, based on the full-process digital operation, it combines technology and fun to bring digital creation, digital storage of works, A series of new experiences such as viewing exhibitions online and participating in exhibitions online.
The second is to provide a high-standard hall of honor for young painters. The children's works will be exhibited through CCTV children's special programs and national-level venues.
Third, the concept of aesthetic education is closer to the needs of young children and families. Art masters from Central Academy of Fine Arts , National Academy of Painting and other authoritative institutions will talk to parents about their children's physical and mental growth and lead them through the "China Life Little Painter Art Cloud Classroom" Let’s experience classic exhibitions, traditional culture, and Chinese landscapes together, and share interesting stories about the world in the eyes of masters and art history.
"We will make full use of the social influence of this activity, be an enlightener of aesthetic education for young children, a disseminator of the development of social aesthetic education, and make our best contribution to the all-round and multi-angle improvement of aesthetic education across the country." China Life Insurance Company express.
