The same product sells for 50 yuan in a physical store but 25 yuan online. An insider explains why!
Nowadays, many young people like to shop online. This is partly due to the epidemic and they cannot go out. Some people find home delivery very convenient. Our current online shopping level is already among the world's advanced levels, and it is also It has great potential. Data shows that in 2021, online shopping retail sales will reach 13 trillion, an increase of 14% from 2020.
As people's living standards improve, ordinary people have higher and higher requirements for food, especially in terms of nutrition. For example, milk contains a large amount of protein and cannot be replaced by other products. Scientific research shows that drinking milk every day, Very good for health.
data shows that in 2021, milk production will reach 30 million tons, an increase of about 10%.
Recently, there is a topic on the Internet, why is the same brand, same packaging, and same quantity sold in physical stores for 50 yuan, but online only sells for 25 to 30 yuan. This price is half of the price in physical stores. Is there something fishy about it? ?
A professional milk worker told the truth for three main reasons.
First, the physical store sells for 50 yuan because the physical store needs to pay water and electricity bills, rent fees, staff costs, etc., so the price will be high, while online stores are cheaper than physical stores. There are no water bills on the Internet, no store rent, no What is the pressure, the cost is naturally much less.
The milk sold on the Internet is basically sold directly by the manufacturer, while physical stores are basically middlemen, mostly agents. The physical merchants will make profits in the middle and earn the price difference.
Second, the competition is very fierce. When selling milk, the price of the same brand is lower than others. Small profits but quick turnover. Online sales are now the mainstream, and they come from all over the country. Large sales means high profits, while physical stores can only Selling to surrounding residents has a narrow scope and a fixed consumer group, so price reduction has no effect.
Third, nowadays, there are many milk manufacturers, and online stores and physical stores provide different versions.
Physical stores pay more attention to packaging and have better quality, while the Internet adopts the price strategy . You cannot see the actual products on the Internet, and the quality and packaging will be relatively inferior. Therefore, there is a gap between physical stores and online stores. It came out immediately.
Nowadays, online shopping has become the mainstream. A mobile phone can travel all over the world. Ordinary people also like to buy milk online. Therefore, they find that online stores are much cheaper than physical stores. In fact, this is because online stores have no rental costs and labor costs. There is an advantage in price.
Also, online stores supply products directly from manufacturers, while physical stores serve as distributors, then to regional distributors, and then to stores, with intermediate links appearing layer by layer.
More importantly, the quality and packaging of online stores are lower than those of physical stores. The packaging and quality of physical stores provided by manufacturers will be better. Therefore, the price of milk in physical stores will be about twice as high as online. , which is not surprising.
