Under the guidance of the national policy of mass entrepreneurship and innovation, the innovation and entrepreneurship activities of college students are in full swing. Although the entrepreneurial environment continues to improve, the entrepreneurial success rate of college students is not optimistic. And at this stage, the development of my country's entrepreneurial websites is also facing some difficulties, such as the lack of industry standards for and , lagging information updates, monotonous content, poor website interactivity, and lack of attraction. This article combines the actual situation of entrepreneurial websites in current social and economic activities and puts forward some reference suggestions for strengthening the construction of entrepreneurial websites for college students.
Entrepreneurship website is defined as a website dedicated to providing policy publicity, method guidance and related information for entrepreneurs throughout their entrepreneurial activities, including entrepreneurial service websites, entrepreneurial investment websites, entrepreneurial information websites, entrepreneurial education websites, entrepreneurial financing websites, etc. . Sufficient entrepreneurial information is the basic guarantee for entrepreneurial success and is particularly important in the entrepreneurial process. In the context of today's information age, the role of entrepreneurial websites is as follows:
First, capture and utilize entrepreneurial business opportunities: use modern information technology and platforms to collect and screen the latest business information, and analyze the development directions of various industries Analyze and predict potential opportunities to ensure that entrepreneurs capture and utilize business opportunities in real time.
Second, publish and deliver entrepreneurial information: Entrepreneurship information is updated frequently, and entrepreneurs will take up a lot of time and energy to collect this information. Entrepreneurship websites integrate and publish this information, which can help entrepreneurs obtain information centrally through the platform and carry out entrepreneurial practices efficiently.
Third, set up and build entrepreneurial bridges: During the entrepreneurial process, entrepreneurs need to communicate and interact with investors and related companies. Entrepreneurial websites can play a good role as a bridge, making it easier for all relevant parties to open cooperation channels. Mutual help and win-win.
Fourth, discover and share entrepreneurial resources : New entrepreneurs, especially college student entrepreneurs, often have a large demand for the resources needed to start a business, but it is often difficult to obtain them. How to effectively integrate resources and connect them with corresponding entrepreneurial practices? Entrepreneurship websites are a good way.
Entrepreneurship can not only promote economic growth, but also contribute to market innovation, create new jobs and improve social employment levels. College students are not only valuable talents for the country, but also a new force in innovation and entrepreneurship. Entrepreneurship by college students can effectively realize their own value, help entrepreneurship drive employment, and effectively promote innovation and entrepreneurship activities in the whole society. In order to improve the construction of the innovation and entrepreneurship policy information service network, in June 2018, the "Notice of the General Office of the National Development and Reform Commission on requesting assistance in the construction of the national innovation and entrepreneurship policy information service network" was released, National Development and Reform Commission Organization The National Information Center will build the "National Innovation and Entrepreneurship Policy Information Service Network", an authoritative unified release platform for innovation and entrepreneurship policies, to ensure that the construction of the service network is advanced in an orderly manner, to solve problems encountered during the construction work in a timely manner, and to ensure that policy information services are implemented . Countermeasures to strengthen the construction of college student entrepreneurship websites in my country should be from the following aspects:
(1) Strengthen the one-stop search capability of college student entrepreneurship websites, achieve information resource sharing, and save information consultation costs. In the case of scattered information, each college student entrepreneurship website only focuses on a certain section or a certain section, with single content and cannot form a scale effect. By strengthening mutually beneficial cooperation between college student entrepreneurship websites and integrating with other entrepreneurial information platforms, resource sharing and information sharing can be achieved.
(2) Increase the richness of the content of the college student entrepreneurship website, the layout is concise, and the search information column can be seen at a glance, avoiding website pages that are filled with a large amount of information and lack of focus. Strengthen the personalized problem-solving ability of college students so that college entrepreneurs will not find needles in a haystack and fail to grasp the key points in the process of information search.
(3) Strengthen the control of the information content of college student entrepreneurship websites and prevent exaggerated publicity for huge profits.Strengthen the supervision and control of website construction by relevant departments, closely follow national guidelines and policies, eliminate misleading exaggeration, and prevent college student entrepreneurship websites from becoming a distribution center for useless information and advertising promotion.
(4) Improve the feedback mechanism to enhance the practical experience of college student users. Establish a cyclic communication mechanism of college student entrepreneurship website - college student entrepreneur - college student entrepreneurship website. In this process, through the feedback information from college student users, we can improve the operation mode of college student entrepreneurship website and improve the service quality of college student entrepreneurship website. At the same time, it can enable college student entrepreneurs to better understand the content and functions of the website and seek greater help in the entrepreneurial process.
(5) Strengthen the construction of college student entrepreneurship education websites at different levels, attract more social resources, and establish an entrepreneurial knowledge base so that entrepreneurs can master necessary knowledge and skills, acquire richer relevant knowledge, and get more professional and effective entrepreneurial guidance. training.
(6) Establish and improve a large database of entrepreneurial information and entrepreneurial cases, and conduct comprehensive analysis using modern technical means and methods. The fundamental reason why college students are unable to start a business behind closed doors but find it difficult to make a successful start is that their entrepreneurial behavior relies too much on personal judgment and lacks theoretical basis and empirical support. By improving entrepreneurial information and cases of the same type and direction, college student entrepreneurs can be encouraged to analyze the entrepreneurial environment more accurately, choose entrepreneurial industries, and provide powerful guidance for college student enterprise creation and sustainable development.
(7) Improve the publicity and demonstration effect of entrepreneurial websites. Effectively integrating entrepreneurial website promotion with innovation and entrepreneurship, serving the cultivation of entrepreneurs and business leaders with more pioneering spirit and active thinking, escorting their growth, and ensuring the vitality and good development of the entrepreneurial economy, this is the goal of entrepreneurial websites Best value. As a guiding media and carrier in the entrepreneurial economy, college student entrepreneurship websites still have a long way to go.
