Original title: China's clothing market status and prospects in 2021. It is expected that the industry will gradually return to the normal recovery track in 2022 "Figure"
1. Clothing industry market status
In recent years, the number of clothing companies above designated size in my country has continued to decline. According to According to data from the National Bureau of Statistics, the number of clothing companies above designated size decreased to 12,653 in 2021, 647 fewer than in 2020, and a year-on-year decrease of 4.86%.
The number and growth rate of clothing enterprises above designated size in China from 2015 to 2021
Source: National Bureau of Statistics, compiled by Huajing Industrial Research Institute
In 2018-2019, affected by the Sino-US trade war, the clothing output of enterprises above designated size in my country decreased significantly in 2020 Affected by the epidemic, the severe domestic epidemic in the first half of the year led to a decrease in operating rates. In the second half of the year, the spread of overseas epidemics led to an increase in exports, and production that year returned to the level of 2018. In 2021, my country's clothing enterprises above designated size completed clothing output of 23.541 billion pieces, an increase of 1.168 billion pieces compared with 2020 and a year-on-year increase of 5.22%.
Clothing output and growth rate of China's clothing enterprises above designated size from 2015 to 2021
Source: National Bureau of Statistics, compiled by Huajing Industrial Research Institute
Judging from the changes in the average output value of enterprises, from 2019 to 2021, the average output value of enterprises in my country's clothing and apparel industry They were 118.27 million yuan, 105.56 million yuan and 120.08 million yuan respectively.
Average output value of enterprises in China's clothing and apparel industry from 2019 to 2021
Source: Compilation of public information
In December 2021, driven by the gradual effectiveness of consumption-promoting policies, holiday consumption and other factors, my country's clothing market sales improved significantly, and the clothing category of units above designated size The decline in retail sales of goods continues to narrow, and online consumption continues to play a prominent role in stimulating the domestic demand market. According to data from the National Bureau of Statistics, throughout 2021, the retail sales of clothing products by units above designated size in my country totaled 997.46 billion yuan, a year-on-year increase of 14.2%, and an average growth of 2.4% in the two years.
Retail sales of clothing products by units above designated size in China from January to December 2021
Source: National Bureau of Statistics, compiled by Huajing Industrial Research Institute
In 2021, with the recovery of domestic and foreign economies and the rebound in consumer demand, my country's clothing industry will resume stable development. trend. According to data from the National Bureau of Statistics, the operating income of China's clothing enterprises above designated size in 2021 will be 1.48234 billion yuan, an increase of 0.11 trillion yuan from 2020.
Operating income of China's clothing enterprises above designated size from 2017 to 2021
Source: Compilation of public information
In 2021, China's clothing export enterprises overcame many difficulties such as poor logistics, soaring freight costs, and rising raw material prices, showing strong development resilience, and clothing exports maintained Rapid growth, setting a record for the scale of clothing exports in the same period since 2016. According to China Customs data, throughout 2021, my country's total exports of clothing and clothing accessories reached US$170.263 billion, a year-on-year increase of 23.93%.
China’s export value and growth rate of clothing and clothing accessories from 2016 to 2021
Source: China Customs, compiled by Huajing Industrial Research Institute
2. Key enterprises in the clothing industry
Heilan Group was founded in 1988, and initially engaged in woolen and worsted spinning Mainly engaged in textile manufacturing business, in 2002 the company decided to transform from a production enterprise to a service management enterprise, creating its own brand Heilan Home , and successively launched a number of sub-brands in the following 20 years, covering men's clothing and women's clothing. , children's clothing, professional clothing, trendy clothing, home life and other fields, the target customer design is a high-span age group of 0-45 years old.
In terms of products, pants are the largest source of revenue for Heilan House. In 2021, the company's pants operating revenue was 4.073 billion yuan, accounting for 20.18% of the company's total revenue; followed by T-shirts and shirts, with operating revenue of 4.073 billion yuan. 2.571 billion yuan and 2.189 billion yuan, accounting for 12.73% and 10.84% respectively.
Heilan House revenue by product from 2016 to 2021 (100 million yuan)
Source: Company announcement, compiled by Huajing Industrial Research Institute
Original title: China's apparel market status and prospects in 2021, the industry is expected to gradually return in 2022 To the normalized recovery track "Picture"
Huajing Industrial Research Institute conducted an in-depth analysis of the development status of China's garment industry, the industry's upstream and downstream industry chains, competition patterns and key enterprises, to minimize the investment risks and operating costs of enterprises. , to improve the competitiveness of enterprises; and use a variety of data analysis technologies to predict industry development trends so that enterprises can seize market opportunities in a timely manner; for more details, please pay attention to "China 2022-2027" published by Huajing Industrial Research Institute Clothing industry market development status and investment prospects report".
