"The management of ineffective stations started relatively early, and the measures are effective and effective." On May 9, Guo Wei, manager of Shaanxi Distributor Luo Branch, introduced a large number of efforts made in recent years around the operation of gas stations from the three aspects of website construction, maintenance and management. Work. "Early governance and early benefit", at the beginning of this year, during the group discussion at the Shaanxi Sales Company Work Meeting, Liu Su, the general manager of the Shaanxi Sales Company, took the governance of the inefficient station of the Shangluo Branch as an example to guide the company to improve quality and efficiency.
Make up for the shortcomings and find a way out
This year, Shangluo Branch will continue to use the management of ineffective stations as a breakthrough to accelerate the pace of turning around and reducing losses. Among the 60 gas stations in the branch, 22 are remote stations in towns and villages, and 24 are inefficient stations. The gas stations are small in scale and have low per capita labor efficiency. In order to get rid of this dilemma, since 2020, the branch party committee has taken the governance of inefficient stations as the starting point, innovated the management model, and adopted joint ventures and cooperation to make up for shortcomings and find a way out for efficiency development.
is market-oriented, efficiency-centered, and the starting point is to achieve substantial loss-making, make up for the shortcomings of production and operation, comprehensively consolidate the management foundation, and strive to improve quality and efficiency. During the entrusted management process of the inefficiency station, the branch seized the opportunity, made good use of the gross profit range of consolidated, non-consolidated and self-owned gas stations, organized marketing around "pre-calculation of wins", relied on the management model of joint ventures and cooperative companies, and focused on Park 2 negative marginal efficiency stations and lease 5 negative efficiency stations to CNPC Huayang Company. After 4 months of operation, the treatment of 5 inefficient stations has achieved initial results.
Cutting stubble to promote governance
In 2021, based on the effectiveness of the original ineffective station management, the branch established a "Negative Station Management Commando Team" and successively leased 19 ineffective stations to holding companies for operation, and at the same time closed 2 Negative marginal benefit station. All departments of the
branch have arranged time nodes according to the inefficient station project promotion plan, actively explored the " amoeba " business model, established a "station-level volume cost and profit analysis table", and cleaned up general price reductions and reduced overlapping discounts; departments They coordinate with each other to handle the handover of oil and non-oil book inventory in a timely manner, achieving a seamless connection between inventory and purchase and sales operations, and seeking benefits from costs and models through leasing inefficient stations. At present, through leasing and management, 24 inefficient stations have been transformed from double low-efficiency stations to profitable stations, and the loss-making stations have dropped by 35% year-on-year.
Focus on key links to turn losses around
In recent years, the branch has not only worked hard on the management of inefficient sites, but also focused on key links such as expanding sales and increasing volume, reducing costs and expenses, revitalizing assets and creating profits, etc. to help turn losses around. Carry out activities such as expanding sales and volume, optimizing and adjusting promotions, insisting on pushing prices in place, eliminating overlapping discounts, giving full play to the advantages of market dominance, and continuing to promote retail prices in place. In 2021, the gasoline price fulfillment rate has always remained above 99%, and the sales volume of pure gasoline guns reached 72,600 tons. Seizing the opportunity to increase the quantity of diesel, we cooperated with the local agricultural machinery committees to go into villages and towns to develop customers in advance, and customized 11,000 tons of diesel barrels. Last year, the branch's diesel pure gun sales increased by 1% year-on-year, and the price in-progress rate reached more than 94%. In terms of cost reduction and cost control,
implements "one account" management of maintenance and investment funds. Based on the "zero-based" budget, a three-level budget management mechanism is established. On the premise of ensuring the normal operation of additional sites, all expenses are divided into Three priorities are A, B, and C. Expenses control plans at all levels have been clarified, and controllable expenses have been reduced to the extreme. Door-to-door collection fees have dropped by 64% year-on-year, five expenses have been reduced by 11% year-on-year, and water and electricity fees have dropped by 30% year-on-year. In terms of asset revitalization and efficiency creation,
conducts asset evaluations in advance on idle office buildings and sites caused by changes in regional office spaces to identify leasing projects. A third-party bidding company was entrusted to conduct public bidding for rentable assets. Last year, 6 idle assets were revitalized, achieving results.
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Editor: Wang Linlin
Proofreading: Jiang Yizhen
Review: Wang Yong Lu Xiangqian
