With changes in consumer demand, goat milk powder has become one of the fastest growing subcategories of infant formula milk powder in recent years. On July 3, Junlebao held a cloud press conference of "Be a Leader if You Want to Be" and launched its first pure goat milk powder "

With changes in consumer demand, goat milk powder has become one of the fastest growing subcategories of infant formula milk powder in recent years.

html On July 3, Junlebao held a cloud press conference of "If you want to be a leader, be a leader" and launched its first pure goat milk powder "Zhenwei Ai". Previously, Junlebao has successively launched the world's first full-industry chain A2 milk powder, the new generation organic milk powder Youcui, Xiaoluban children's milk powder and other products, which have repeatedly subverted the milk powder market structure and achieved success in subdivided categories. National sales leader. Nowadays, Junlebao milk powder has further improved its product matrix by relying on the "simultaneous development of cattle and sheep".

As consumer awareness increases, goat milk powder has gradually become a new consumption hot spot for infant milk powder.

As the leading brand of domestic milk powder, Junlebao has entered the goat milk powder track with "Zhenwei Ai", based on the high content of lactoferrin to create a top-quality complete nutritional formula. Zhenwei Ai goat milk powder also refers to the new national standard for milk powder to determine the formula ingredients Adjustments were made to add essential nutrients such as , choline, , manganese, and selenium to help babies thrive.

Goat milk expert, Northwest A&F University Cao Binyun said: This product not only satisfies the baby's nutritional absorption, but also improves immunity, digestion and absorption, brain and eye development and other aspects through higher-quality, scientific and comprehensive nutritional formulas. "Super strong" care for baby's growth and health.

Faced with the broad prospects of goat milk powder, many milk powder companies have entered the market one after another, and the market is expanding rapidly. However, the Chinese goat milk powder market still lacks a truly leading brand, and the common problem of goat milk powder products with incomplete formulas is also to a large extent. This has restricted the rapid development of this industry.

Zhenwei Ai Goat Milk Powder has entered the market with its top-notch complete nutritional formula and world-class quality. With its leading advantages such as 100% whole goat whey, which is rare in the industry, and the first to add lactoferrin to goat milk powder, it has pushed the goat milk powder track into a new era. round of upgrades, opening up a new competitive situation in segmented fields, and promoting high-quality growth and rapid expansion of categories.

On the fast track of goat milk powder, Junlebao uses solid scientific research capabilities and higher product quality to explore the secret of rapid development.

Well-known pediatrician and head of the Children's Medical Feeding Center Zheng Yuqiao also said that infant formula goat milk powder is becoming the choice of many novice mothers, and Zhenwei Ai can better meet the baby's high demand for "rations" as they grow. Demands and strict standards.

"Let the next generation of the motherland drink good milk powder" is Junlebao milk powder's solemn commitment to consumers. Over the years, Junlebao has increased its scientific research and innovation and achieved market breakthroughs with its rich product categories. The launch of "Zhenwei Ai" goat milk powder not only meets the individual needs of consumers, but also means that Junlebao milk powder has established a strong presence in subdivisions such as A2 milk powder, organic milk powder, lactoferrin milk powder, and pure goat milk powder. Create a complete and powerful product matrix. Behind the

category breakthrough is the power of scientific research and innovation. Last year, the Junlebao Dairy Innovation Research Institute, built with a total investment of 500 million yuan, was put into use. It conducts research on the entire industry chain from pasture cultivation, dairy cattle genetic breeding, dairy technology to new product development , and fully supports the future of Junlebao milk powder. Innovation and development needs. Junlebao has also long-term cooperation with world-renowned universities and professional scientific research institutions to carry out in-depth cooperation. With the strongest sense of mission and the most stringent standards, Junlebao continues to explore various fields of infant milk powder and uses technology to protect the growth of babies.

At the same time, with the blessing of the whole industry chain model and the "five world-class" model, the strength of Junlebao's "world-class milk powder" continues to be deeply rooted in the hearts of the people. In 2021, the production and sales of Junlebao milk powder will exceed 100,000 tons, and will promote the domestic milk powder market share to increase from about 30% in 2016 to about 75% currently.

Liu Senmiao, vice president of Junlebao Dairy Group and general manager of the milk powder division, said: Junlebao will continue to strengthen scientific research and innovation, with more high-quality and diversified products, to protect the healthy growth of Chinese babies and become the true leader of domestic milk powder. sheep.