Recently, Oppein officially announced that the output value of Oppein in 2021 exceeded the 20 billion mark, achieving ultra-high growth under a high base, and the overall performance far exceeded the challenge goals set at the beginning of the year. Among them, only the first three quarters of results disclosed so far, Oppein wardrobe has achieved a year-on-year growth of 50.53% in revenue, reaching 5.736 billion yuan, further increasing its proportion in the group's overall performance. What is the secret of rapid growth behind this? Woolen cloth?
Oppein Wardrobe Modern Upstart Series
Strategic Iteration Whole House Customization Leads Development
Corporate strategy has always been the vane of corporate development and plays a strong role in planning and leadership. As a leading brand in the customized furniture industry, Oppein Wardrobe adheres to strategic innovation and promotes the transformation and upgrading of the entire industry with forward-looking strategic thinking.
The whole home customization strategy is the core strategy of Oppein Wardrobe in 2021. Oppein Wardrobe has experienced strategic iterations from customized wardrobes to whole-house customization and then to the whole home furnishing. Once again, it combines the consumer needs of the new era and enters a new stage of the whole home customization strategy, through the integrated design of cabinets, doors, walls and accessories. and one-stop shopping, launching a new trend in the home furnishing industry. Relying on the strength of the enterprise, we can establish the entire customization concept and standard in one fell swoop, lead the development direction of the industry with systematic language, and promote the rapid development of the industry.
Innovative marketing, online and offline reach new heights
Oppein Wardrobe has always insisted on continuously developing innovative marketing models, constantly opening up online and offline marketing channels, taking customer needs as the guide, and constantly exploring new more efficient and effective marketing models.
29,800 yuan Gaoyan’s whole-home package subverts the traditional whole-house customization package model. It includes 10 pieces of Prague series furniture and a 3㎡ background wall into the package range. Combined with the 20㎡ cabinet customization, the entire package basically meets the requirements of the era of finely decorated rooms. For most decoration needs, consumers can easily move in with their bags, creating a more worry-free home decoration experience. In addition to the iteration of marketing products, Oppein Wardrobe also attaches great importance to the innovation of marketing methods. In the post-epidemic era, combined with changes in consumer shopping habits, it has launched an online live broadcast model. Now it has established a normalized live broadcast mechanism, through celebrity live broadcast rooms + The regular live broadcast in stores effectively attracts traffic, leveraging the huge public traffic in the Internet era, turning it into corporate performance, and promoting output value to new highs.
Overall, behind the rapid growth of Oppein Wardrobe's performance is the continuous iteration and upgrading of its strategic thinking and the continuous innovation and breakthrough of its marketing model. Along with the changes and reshuffles in the industry, Oppein Wardrobe will continue to make breakthroughs. Through Gaoyan The entire customization strategy further enhances product and service capabilities to create excellent customized home products for more Chinese families. In 2022, with the continuous release of demand for finely decorated rooms, industry dividends are expected to be further released, and Oppein Wardrobe may usher in a new round of performance growth in the entire customization track.
