Shanghai has entered the stage of fully restoring normal production and living order. With the gradual implementation of various measures to help enterprises and the unremitting efforts of relevant departments in Pudong New Area, the pace of investment in the regional headquarter

It has been a full month since Shanghai entered the stage of fully restoring normal production and living order. With the gradual implementation of various measures to assist enterprises and the unremitting efforts of relevant departments in Pudong New Area, the regional headquarters of multinational companies in Pudong has reached full capacity. The pace of investment recovery is accelerating. The reporter learned from the Pudong New Area multinational company regional headquarters symposium held on June 30 that from January to May this year, Pudong New Area attracted US$4.253 billion in foreign investment, achieving growth against the trend. Pudong will also continue to expand opening up to the outside world and actively Utilizing foreign capital and developing a higher-level headquarters economy are important strategic measures that Pudong is committed to.

A multi-pronged approach to boost corporate confidence

"The past three months have been full of challenges." At the symposium, He Xinyuan, chief representative of BASF (China) Co., Ltd. Shanghai, shared how companies ensured continuous safe production, business operations and R&D activities during the epidemic. Difficulties: "Nearly a thousand employees have been under closed management at the base, and they have also encountered difficulties in transportation, warehousing, employee return to work, nucleic acid testing , etc. Thanks to the strong support given by relevant municipal and district departments With support and coordination, our production capacity has now reached the normal level before the epidemic.”

Not only that, BASF The expansion project of BASF Pudong Science and Technology Innovation Park, the largest R&D base in Asia Pacific, is progressing in an orderly manner - originally planned to be at the headquarters. The plans for the four projects in the second phase of the building, including new automotive supporting materials, remain unchanged, and the third phase of the global R&D center under construction has been fully resumed. "This fully proves BASF's confidence and actions in the further development of Shanghai Pudong ." He Xinyuan said.

In Japan, April every year is the beginning of a new financial year. Around April, it is also a busy time for the replacement of personnel assigned by Japanese companies, and Mitsubishi Corporation is no exception. During the epidemic, companies faced difficulties in handling employee recruitment and return procedures. After learning about the situation, the local management department and the business department took the initiative to provide services and tried their best to help the company solve its urgent needs. At the symposium, Junichiro Nakatsuka, general representative of Mitsubishi Corporation in China, expressed his gratitude and said that he would continue to promote more new projects in Shanghai and Pudong.

The relevant person in charge of the Pudong New Area Commerce Commission said that in the past period, the sudden epidemic caused a blockage in the global industrial chain and supply chain, and multinational companies faced many difficulties in business development. While doing a good job in epidemic prevention and control, Pudong New Area, on the one hand, carries out face-to-face investment promotion and services, and flexibly uses WeChat, telephone, email, video conferencing and other "point-to-point", "online connection" and "screen-to-screen" methods to carry out a series of One-on-one precise services boost the confidence of companies in investing in , ensuring that projects do not stop, services do not drop, and investments do not stop during the epidemic prevention period.

On the other hand, the whole district has also fully implemented the "Shanghai Action Plan to Accelerate Economic Recovery and Revitalization" and the Pudong New Area's "Implementation Plan to Accelerate Economic Recovery and Lead a Faster Step in District Construction" to boost corporate investment confidence. In particular, in response to the common demands raised by multinational companies during the previous "preventing the epidemic, stabilizing the economy, and ensuring security" visits and inspections, the symposium announced several measures for Pudong New Area to boost foreign investment confidence and optimize the business environment.

Leading the "ace" brings development opportunities

The just-concluded 12th Party Congress of Shanghai has drawn a grand blueprint for Shanghai's development in the next five years, and once again emphasized the need to build a leading area in Pudongsocialist modernization "trump card". This is not only a bright prospect for the future development of Pudong, but also regarded by multinational companies as an opportunity to expand their ambitions.

In less than a year, General Motors has invested in multiple business areas such as electrification and autonomous driving technology, including the rejuvenation and opening of the General Motors China Forward Design Center and the official opening of the Autoneng Super Factory. put into production and invested US$300 million in local start-up Momenta. The plan is to increase investment by US$100 million and locate high-end imported car business, including full-size SUVs, pickup trucks and sports cars, in Pudong. It aims to meet consumers' growing demand for personalized products and experiences and is in line with the company's existing products and The businesses form effective complementarities.

"Over the past 25 years, General Motors has taken root in Pudong and has continued to expand its business in the Chinese market at an astonishing 'Pudong speed'." Julian Blissett, GM's global executive vice president and president of GM China, said: "Today, Pudong is still the best choice for General Motors to create a new business. This time we have increased investment by US$100 million to establish a high-end imported car business. We are confident in the long-term development of the Chinese market," Bian Xin, President of Roche Pharmaceuticals China, also said at the symposium. , the company has established a complete pharmaceutical value industry chain in Zhangjiang, Pudong. On this basis, Roche Trading, which the company specializes in importing innovative drugs, has also achieved rapid development in recent years. Although affected by the epidemic, it is expected that revenue this year will still exceed 10 billion yuan. This year, we will strive to apply for Roche Trading to be recognized as an operating headquarters to further send a signal of positive development.

Cooperation signing expresses the vision of deepening development

Many of the companies participating in this symposium came to Pudong in the early days of Pudong's development and opening up, and created many "firsts in the country" - General Motors was the first company to be established in China at the same time It is a multinational automobile company that is a joint venture for automobiles and an automobile technology research and development company; Roche Pharmaceuticals is the first multinational pharmaceutical company to settle in Zhangjiang; Mitsubishi Corporation is one of the earliest foreign-invested companies and regional headquarters of multinational companies in China; BASF is in The first joint venture established in China is located in Waigaoqiao .

Takeda Pharmaceutical signed a project contract at the symposium. This company focuses on drug research and development in four major therapeutic areas: oncology, digestion, neuroscience , rare genetics and blood. In 2015, it proposed a research and development strategy for China. This year, it will officially settle its Asian development center in Pudong. Wang Lin, vice president of global R&D of Takeda and head of Takeda Asia Development Center, said that Takeda Asia Development Center will be one of the important engines of the company's global R&D team, with the goal of making the Chinese market the company's second largest market in the world by 2030.

editor-in-chief Yang Linyu