On September 29, the one-month Guangzhou International Shopping Festival will officially open. At that time, the four themed shopping month activities of digitalization of commerce, fashion consumption, first store economy, and integration of culture, business, travel and sports will be "staged" as scheduled, which will bring a splendid consumption feast for consumers.
"Golden Nine Silver Ten" has always been a favorable opportunity for promotional expenses. During the "November" period this year, consumption has new characteristics. The Ministry of Commerce stated at a special press conference on "Guarantee Festival Market Supply to Promote Consumption Potential Release" that during the "11th" period, local consumption, peripheral consumption, and home consumption will become new hotspots; green consumption, smart consumption, and healthy consumption will become more popular ; Demand for individualization and quality has increased, and the enthusiasm for mid-to-high-end consumption continues; the integration of online and offline is accelerated, and the demand for experiential and scene-based consumption will continue to increase. The superposition of these new trends is bound to bring new opportunities to the Guangzhou International Shopping Festival.
Keeping up with new consumer trends, giving full play to the advantages of the platform-Guangzhou has a forward-looking plan for the layout, using Guangzhou International Shopping Festival, a major international consumption platform, to promote the cultivation and construction of an international consumption center city. Among them, one of the keywords is " first" . With the first store to drive the initiative, new products, famous products and excellent products emerge in an endless stream-in the Tianhe Road business district, the main venue of this shopping festival, a multi-country and cross-regional brand promotion will be unveiled. With the help of the sinking resources of international brands and the strong rise of local brands, the first store economy combines brand reputation and business circle awareness. While enriching the consumer market and introducing huge traffic, it also brings new possibilities for business circle transformation and urban development. The second keyword of
is " fusion" . Nowadays, new types of consumption represented by online shopping and online services have released huge development potential. This shopping festival unites many well-known e-commerce platforms and merchants to open up online and offline full-scenario shopping. The purpose is to accelerate the development of new types of consumption and further stimulate the potential of the consumer market through multi-dimensional innovations such as technology, scenarios, and models. For example, speed up the establishment of Tianhe Road digital ecological business district, and guide commercial carriers to build online shopping malls, live broadcast platforms, and VR real-world shopping malls.To continuously improve the convenience that digital transformation brings to customers. The third keyword of
is " cross-border" . The integration and penetration of different business formats, and new technologies and new models that break the boundaries of business formats will become a major highlight of this shopping festival. For example, Taikoo Hui, Guangzhou created an exclusive immersive drama "The No. 10 Gift Shop", Tiande Plaza launched the theme event of "National Tide + Trendy Food + Social Interaction", Merrill Lynch M·LIVE World launched a trendy event Activities with the theme of play, vitality, and e-sports...Through cross-border innovation, traditional culture and trend culture produce a "chemical reaction", classics and fashion sparkle, business and cultural travel are integrated, and new consumption spaces and scenes are derived .
The fourth keyword is " collaboration" . Create greater value through collaboration and inject more resources through linkage. The coordinated linkage of various service guarantee measures is also a highlight of this shopping festival. Take the "Suikang Life" platform as an example. The platform includes seven sections including Sui Release, Sui Ankang, and Sui Tourism, and integrates travel services such as Guangzhou public transportation code, city travel, transportation card recharge, government subsidies, and senior citizens. Urban services such as card application, epidemic prevention and health check-in, and daily consumption services such as local shopping malls and movie ticket purchases. With the help of this type of platform innovation, the formation of a new consumer ecology will be accelerated, and the consumer experience will become better.
As the Guangzhou International Shopping Festival continues to evolve, "buy all over the world without going out of Guangzhou" will become the norm in Guangzhou city life. When the millennium commercial civilization and new consumption are integrated, Guangzhou will continue to demonstrate the vitality and style of the "Millennium Commercial City", continue to release the huge potential and charm of the consumer market, and better meet the people's growing needs for a better life.
Text/Guangzhou Daily commentator Yang Bo
Picture/Guangzhou Daily·Xinhuacheng reporter Mo Weinong
Guangzhou Daily·Xinhuacheng editor Hu Jun
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