China News Service, Shanghai News, May 6th (Li Qiuying) This year's May 1st holiday ushered in a "revengeful" concentrated travel of domestic consumers, and during the trip, everyone did not forget to bring "food". Fresh food e-commerce Dingdong Maicai recently released the May 1st data. The data shows that during the May Day period this year, Dingdong Maicai sold a total of nearly 10 million crayfish. increase.
Around May 1st, crayfish is in season. The crayfish brand Boxing Shrimp launched by Dingdong Maicai this year has not only developed traditional frozen crayfish products such as spicy, thirteen fragrant, and minced garlic, but also launched brandy ice. The cold crayfish with the taste of drunk and green peppercorns can be eaten immediately after opening, which greatly satisfies the desire of the traveling masses to eat shrimp. Dingdong Maicai big data shows that since the launch of crayfish this year, Dingdong Maicai has sold 40,000,000 crayfish. During the May 1st period, the users of Dingdong grocery shopping collectively "killed" nearly 10,000,000 crayfish, and the total weight of these crayfish was about 300 tons. Among them, Shanghai, Guangdong, and Zhejiang became the top three shrimp eaters, and the people of the three places ate 78 tons, 66 tons and 48 tons of crayfish respectively.
Ou Houxi, the person in charge of Dingdong Maicai Kuaishoucai, introduced that boxing shrimp is one of the main products of Dingdong Kuaishou cuisine this year. In addition to hiring a professional taste stylist to check the taste of boxing shrimp, Dingdong Maicai is one of the main products of boxing shrimp. The quality and safety aspects have also made great efforts. On the one hand, Dingdong Maicai will strictly review and monitor the production environment and quality management system of the Boxing Shrimp Factory, and implement full-process control of the factory environment, products, processes and personnel in strict accordance with the BRCGS global food safety standards; Dong's quality control team will control the harvesting, cleaning, cooking, cooling and subsequent cold chain storage and transportation of live shrimp layer by layer to ensure the fresh taste and food safety of boxed shrimp products.
is as prosperous as the crayfish and the weather. During the May Day, the temperature in many places across the country rose to above 30 degrees Celsius, which made the "cooling" type of food also start a hot-selling mode. Dingdong shopping big data shows that the sales of ice cream, ice cream and other cold drinks rose by 260% month-on-month during the May Day period. Also popular is the favorite watermelon among the domestic melon eaters. During the May 1st period, large and small watermelons such as Kirin Melon, Nanhui 8428, Sari Hongyu, Sanlin Beng Melon, and Te Xiaofeng that have been listed have become good companions for everyone to prevent heatstroke and cool down. The sales volume has increased by more than 300% month-on-month.
It is worth mentioning that the May Day holiday coincides with the launch of the 4th anniversary of Dingdong grocery shopping. New Zealand kiwifruit, Hainan golden diamond pineapple, Indonesian mangosteen, Thai durian, Xiaotainong mango, Yunnan blueberry and other seasonal delicious fruits at home and abroad have all participated in the value-added promotion of Dingdong Shopping. According to Dingdong Big Data, Dingdong users ate more than 160,000 Vietnamese red pitayas, 30,000 Thai golden pillow durians, 50,000 Hainan golden diamond pineapples, and 28,000 New Zealand kiwis. It is understood that the fourth anniversary of Dingdong grocery shopping will continue until May 11. During the event, special benefits such as free daily delivery of 10,000 cakes and boxing shrimp overlord meal will be launched.
editor: Li Qiuying
