Small and medium-sized enterprises account for more than 90% of the total number of enterprises in my country, contributing more than 50% of the country's tax revenue, more than 60% of GDP, more than 70% of the technological innovation achievements, and more than 80% of the employment opportunities. More than 90% of small and medium-sized enterprises have neither set up legal departments internally nor hired legal consultants externally, and rarely used legal means to improve their business health. The reason is, on the one hand, related to the financial difficulties caused by small and medium-sized enterprises under the epidemic, including difficult to find orders, difficult to reduce costs, difficult to collect accounts, and difficult to smooth logistics. On the other hand, it is also related to the current projects that provide corporate legal support, which are difficult to meet the diversified needs of small and medium-sized enterprises.
It is in this context that the leading domestic legal platforms have found big products to upgrade, and launched the corporate legal consultant product with higher cost-effectiveness and more comprehensive service projects, so that even the smallest companies want to enjoy professional corporate legal services!
1. Make up for shortcomings and help small and micro enterprises avoid legal risks
Large enterprises have strong financial resources and prefer to hire full-time lawyers to work or find law firms to provide special services, while small and medium-sized business owners prefer to find lawyer consultants. However, the charging standards for lawyers are not uniform in the industry, and lawyers are usually only good at a certain field, which leads to customers paying high prices but not receiving the corresponding quality service. As the leading legal Internet platform, we have the mission of finding big cases to make legal services simpler and more efficient. We have innovatively adopted the " artificial intelligence + Internet+ legal affairs" operation model to provide customers with high-quality and efficient comprehensive legal products and services to small and medium-sized enterprise customers. At present, we have served more than 30,000 customers in total, greatly reducing the cost of corporate legal consulting services and allowing more companies to enjoy legal consulting services.
2. Help Xiaowei, the seven-year-old platform product and service is fully upgraded
In the three years of the epidemic, small and medium-sized enterprises have suffered various impacts and are struggling to survive, while the legal risks they face have not diminished. Based on the original intention of helping Xiaowei, we have found a big guide to make major adjustments and upgrades to products and services, and launched two series of products to help Xiaowei and scale, so that small and micro enterprises can enjoy legal consulting services at a minimum of 400 yuan per month. In addition, the depth and breadth of services have been adjusted, including: 1. The basic legal service needs for small and micro enterprises have been cancelled; 2. The legal service items that enterprises can enjoy are expanded. In addition to basic legal services, they can also enjoy professional legal services and customized legal services; 3. The services for the corporate legal person themselves have been increased, reducing the cost of corporate bosses’ personal enjoyment of legal services; 4. The boss helps business has been increased, so that the boss’s friends can also benefit from it and have the opportunity to enjoy the service. Each of the above upgrades is a subversion of the industry model, which will help reduce the cost of legal services for enterprises and effectively benefit enterprises.
3. Steady iteration, service experience changes due to customer needs
7 years ago, Zhaodazou has achieved multiple product iterations, including: from 2016 to 2018, mainly selling services, and connecting through backend personnel; from 2018 to 2020, products and services iterated and upgraded, and gradually deployed technologies such as artificial intelligence; from 2020 to 2021, the SaaS risk control system was launched, and the entire customer service service can be completed on the APP and PC side, and the system has also moved to version 2.0, and intelligence has gradually been enhanced to meet the different needs of customers throughout the life cycle; and this upgrade has been iterated again on the service structure core, benefiting customers again from the perspective of service depth, breadth and cost.
