At 20 pm on October 31, the first wave of sales of "Tmall Double 11" was officially launched. Within the first hour of the sale, the transaction volume of 102 brands of html exceeded 200 million yuan. Data shows that domestic consumption enthusiasm remains unabated and consumption vitality is strong. Among the 102 brands with transaction volume of over 100 million yuan in the first hour, domestic brands account for more than half, becoming a highlight of this year's "Tmall Double 11". The first hour transaction volume of domestic brands such as Black Deer, Noke, Mugaodi , Senbao, Weiji, and Jiaqi exceeded the full day on November 1 last year. The building block brand "under" even achieved a transaction volume exceeding the full cycle of last year's "Double 11" in just 10 minutes.
In the view of the person in charge of this year's " Tmall Double 11", this is fundamentally due to the steady growth of domestic consumption demand, the huge market space, and people's yearning for a better life. Through "Tmall Double 11", digital economy is better serving the development of the real economy.
One of the new changes in today's "Tmall Double 11" is that it has ushered in more passenger flow. Taobao live welcomes heavy anchors such as Luo Yonghao , Yu Minhong , Zhang Cecilia Cheung , etc., making consumers who buy things with the anchor have more choices. In the first hour of the sale of "Tmall Double 11", Taobao live broadcast "view" grew by 600% year-on-year, and the transaction volume of low-level anchors increased by 250% year-on-year. Previous data showed that in the past year, Taobao has added more than 500,000 new anchors. In the first two months of "Tmall Double 11", more than 100 live broadcast institutions have settled in Taobao.
Upstream News Reporter Ma Liang
Editor: Li Lei
Editor; Yang Xinhua
Review: Huang Hangbin
Review: Huang Hangbin
