On April 22, Focus Media disclosed its first quarterly report, realizing a net profit of 1.368 billion yuan in the first quarter of this year, a year-on-year increase of 3511.27%.
According to the announcement, in the first quarter of 2020, due to the impact of the epidemic, the domestic advertising market demand declined, and stricter epidemic prevention and control measures were implemented across the country, which restricted the normal release of the company's advertisements in some cities and regions, resulting in the company's poor operating conditions. As expected; with the overall recovery of the domestic macro economy, many brand detonation cases have greatly improved customers' recognition of the company and improved the overall publication rate of the company's media resources. Therefore, the company's operating performance in the first quarter of 2021 was compared with the same period last year. There is a relatively large increase.
On the same day, Focus Media disclosed its annual report, the company's operating income in 2020 was 12.097 billion yuan, down 0.32% year-on-year; net profit attributable to the parent was 4.004 billion yuan, up 113.51% year-on-year; basic earnings per share were 0.28 yuan. 1.15 yuan (tax included) in cash for every 10 shares.
According to the announcement, the company's cinema media was closed due to the nationwide closure of cinemas during the epidemic. The revenue of cinema media in 2020 was 470 million yuan, a decrease of 75.87% from the same period of the previous year; the company's building media's operating performance rebounded rapidly since the second quarter of 2020. The annual operating income was 11.576 billion yuan, an increase of 15.19% over the same period of the previous year, of which the fourth quarter revenue was 3.895 billion yuan, an increase of 47.02% over the same period of the previous year.
As of today's close, Focus Media rose nearly 3% to 9.99 yuan.
Haitong Securities Research Report pointed out that it is expected that Focus Media will enter a high-quality resource point expansion cycle after single-screen output increases in the next two years, that is, a cycle of price increase and high-quality point expansion; cinema advertising is expected to enter the rising channel in the next two years; , new consumer brands such as "Huaxizi" developed based on mobile traffic advertisements such as live broadcasts and short videos have just begun to turn to brand advertisements and will continue to harvest in the next two years; finally, in all industries, they are in the head. In the process, the industry as a whole will focus on the demand for brand advertising.
