How long has it been since you had a good sleep? At the moment when is inclined to , it seems that even going to bed early has become a luxury. According to the "China Sleep Research Report (2022)" released by Institute of Sociology, Chinese Academy of Social Sciences, , 57.41% of the respondents suffered from insomnia for 1-7 days in the past month, and 64.75% of the people slept less than 8 hours a day. While exploring products to improve the sleep status of the people, more and more companies have discovered opportunities from their sleep needs, and a vast blue ocean market has been quietly stimulated.
According to the survey data of iMedia Consulting , from 2016 to 2020, the overall market size of China's sleep economy has increased from 261.63 billion yuan to 377.86 billion yuan, an increase of 44.42%, and is expected to exceed one trillion yuan in 2030. In this rising new market, Musi Co., Ltd. is consumer-centric and product-based, and has accumulated strength and led the industry.
As a "imported" industry, mattress brands do not have an advantage in user perception, but with the changes in new consumer groups and channels, this trend is changing. On the one hand, we improve product experience through hardware such as materials and craftsmanship. Take Mooss Co., Ltd. as an example. The Dream-building mattress it launched this year uses high-performance AGRO independent tube springs, 3D materials and Trare latex with higher craftsmanship requirements. Among them, 3D materials were mainly used in car seats and medical equipment in the past, mainly solving the problems of maintaining elasticity, breathability and washing under long-term pressure.
On the other hand, based on the product's extended exploration of consumption scenarios, Mooss shares have opened up a new scene of healthy sleep in the mattress track. Taking the T10 smart mattress, the seventh generation intelligent healthy sleep system of Mulse, as an example, the intelligent sleep system equipped with integrates ergonomics and intelligent technology into product design. It intelligently senses the customer's body shape through built-in sensors, and automatically adjusts the softness and hardness of each part of the mattress. In addition, it also has the function of monitoring and analyzing the user's sleep situation, and cooperates with other sleep aid products to create a more efficient healthy sleep scenario solution.
At a time when consumers are becoming more and more willing to try new things and are good at "compare the products", whether mattress brands can establish differences in product strength has become the key to market competition. Mooss shares have built a deeper and broader brand moat through the front and back ends of the supply chain. Since 2015, Mussi Co., Ltd. has begun to explore the digital construction of the supply chain. At present, its Industry 4.0 digital smart factory can produce completely different models, soft and hard mattresses every day, taking into account both mass production and personalized customization. Thanks to the mature degree of digitalization, the production capacity of , the main product of Mousse Group, has increased by 30%-60% in the past three years.
started with the mattress and returned to the mattress. It seems that there has been no change, but the entire sleep space has been linked into a whole. Musi Co., Ltd.'s healthy sleep scenario-based solution is becoming the choice of more and more consumers.
