In recent years, with the continuous improvement of people's health and environmental awareness, consumers are also paying more and more attention to the environmental protection and sustainable development of brands. Recently, the "Tomorrow Garden Plan" in Shiseido China's first online sustainable development activity - "Tomorrow Garden Plan".
This event was jointly initiated by several popular brands under Shiseido Group. In the form of "no pollution, no boundaries, no distance", it shares the measures and achievements of Shiseido China's sustainable development with consumers, and encourages consumers to help environmental protection in every day and lead green beauty consumption.
Shiseido China CEO said: "As one of the earliest beauty companies in the world to develop sustainable product development, we place sustainable development at the core of business strategy . Standing at a new starting point of development, Shiseido China's sustainable development concept is highly consistent with China's 14th Five-Year Plan. We will reduce the environmental impact of business activities from the entire process of raw material procurement, product research and development, production, and consumption use. We will also combine the group's traditional advantages to increase investment in areas such as replacement installation, empty bottle recycling, environmentally friendly e-commerce outer boxes, and the use of environmentally friendly gifts, and work with consumers to create sustainable beauty."
It is reported that Shiseido Group launched its first replacement installation as early as 1926, and now its 33 brands provide more than 800 replacement installation products. In China, several popular brands under Shiseido Group have also launched skin care replacements. As the group's leading brand for replacement and clothing, ELIXIR Yiliser has launched more than 20 replacement and clothing in four major series. It is the first in sales in the Tmall replacement and clothing category, and is very popular among consumers. SHISEIDO Shiseido Red waist essence pump-free bottle replacement device achieves plastic reduction of up to 95%. BAUM Baomu has launched four replacement products to achieve resource reuse and reduce the burden on the earth.
Empty bottle recycling is an important link in the value chain of the beauty industry and is also a representative measure of the circular economy. In 2021, IPSA Infusa carried out empty bottle recycling in 90% of stores across the country, attracting active participation from consumers. In addition, simplified packaging is also a sustainable development measure that Shiseido China is actively promoting.
This year marks the 150th anniversary of the establishment of Shiseido Group. The company held a flash event in Nanjing Road New World City to tell the story of the inheritance and innovation of brand development.
According to reports, the "Tomorrow Garden Plan" will open online experience to consumers from October 13 to October 25. Consumers can challenge sustainable development games in Tomorrow Garden, and use a more visual way to appreciate the benefits of environmental protection actions such as replacement, empty bottle recycling, simplified packaging, and environmentally friendly gifts to the earth, unlocking nature with sunshine, breeze, blue sea and blue sky.
