is no longer satisfied with the speeding track, luxury car Ferrari wants to start a luxury journey of diversified brands with clothing.
This year, Tmall Double 11 will start pre-sale at 8 pm on October 24. On the eve of Tmall Double 11, the "super sports car" that entered the fashion field for the first time Ferrari Ferrari opened its Tmall official flagship store in advance to sell brand high fashion and accessories.
Ferrari's first complete luxury ready-to-wear series appeared for the first time at the Milan Fashion Week in Italy in February this year. It was designed by the famous designer Rocco lannone and incorporated the lifestyle represented by the Prancing Horse logo.
The series uses simple lines, innovative fabrics and racing paint colors to present tailored workwear and racing suit style fashion items, which not only attracts luxury sports car buyers, but also attracts many (F1) Formula 1 racing fans.
This time, it was the first to enter Tmall luxury products. It is the first official store opened in China by the Ferrari luxury clothing series. It also brings many show styles and new products on Double 11.
At present, the official flagship store of Ferrari Tmall has released new products in the 2022 autumn and winter series and new spring and summer fashions in 2023, covering men's clothing, women's clothing, luggage, accessories, etc.
is the most expensive currently, a gray women's mid-length windbreaker jacket, with a price of 44,500 yuan. Store members can enjoy the rights and interests of priority pre-order new products, interest-free installments for designated products, one-to-one exclusive customer service, etc.
Comparing the prices, it was found that among the clothing launched by Ferrari, the price of T-shirts is roughly around 2,000 yuan, while most jackets are over 10,000 yuan. The price is close to luxury brands such as Gucci.
"I can't afford to buy a Ferrari sports car, can't I wear a Ferrari racing suit?" A racing fan commented when he heard the news that Ferrari opened a clothing store in China.
It is understood that this year's "Double 11", the five luxury giants of LVMH Group, Kering Group, Chanel , Hermes , and Richemont Group will lead more than 200 luxury brands to participate, and many brands will bring new products or limited editions. Ferrari, founded in 1947, is one of the world's highest-end luxury car brands and is famous for its high-performance sports car . The launch of new clothing is a very important cross-border Ferrari has been in the past year.
Although Ferrari opened its first online official store in China before "Double 11", whether it can win the first battle of "Double 11", which is crowded with big brands, still needs time to test.
According to Ferrari's second quarter financial report for 2022, data shows that car sales in this quarter were 3,455 units, an increase of 29%. Quarterly revenue grew 25% to 1.3 billion euros, net profit rose 22% to 251 million euros, and both revenue and profit rose to record levels for the quarter.
Ferrari expects that the total revenue this year will reach 4.9 billion euros and the pre-tax profit will be around 1.15 billion euros. Supported by strong performance, Ferrari is no longer stuck to the "peripheral" track of the automobile. Ferrari CEO Benedetto Vigna once said at the company's annual shareholders' meeting that global demand for luxury goods is growing, and Ferrari aims to double annual revenue in the next five years by betting on luxury goods and other means.
Unlike some luxury brands that authorize side businesses such as makeup to other companies to operate, Ferrari personally built and operated the clothing sector, which shows his determination.
Creative Director of Ferrari Fashion Line Rocco Iannone is a post-80s generation who has worked in luxury brands Dolce Gabbana, as well as Giorgio Armani and Pal Zileri. Now, he is using clothing cuts to lead Ferrari to accelerate his approach to the diversified luxury track.
