Regarding the fashion of clothing, China has been at the "fashionable" level for a long time, and no one is "survived" in men's clothing, women's clothing, or children's clothing. Even more outstanding in children's clothing.
"A pink bubble skirt and a pair of glowing princess shoes are the source of happiness for girls when they were young," said Lily, a girl born in the 1990s, when she recalled her childhood. "Boys' clothes are always inseparable from the Ultraman element. At that time, Ultraman Tiga was simply a boy's dream. If you have the surroundings, you can become the focus of your peers."
Lily's words exposed that children's clothing's strong preference for "foreign" at that point in time was not only recognized by adults, but also captured the hearts of children. In the following period, this preference undoubtedly became increasingly fierce. Children's clothing was almost inseparable from foreign elements, such as Snow White, Ultraman, cats and mice, antenna babies, and even more foreign cartoons and fairy tales... These patterns were printed almost directly on every children's clothing.
Later, in the public's aesthetic perception, Korean style, Japanese style, and Auchan have gradually become the main tone, and "fashionable" has become the standard for whether a children's clothing looks good or not. In this process, people's recognition of overseas big-name children's clothing has become a matter of course.
However, in recent years, this trend has begun to change suddenly. People find that in addition to fashion, retro things can also be very stylish. The most typical example is that Hanfu has begun to penetrate into the hearts of young people in all aspects, and the national trend of children's clothing is setting off a fierce trend.
In recent years, in countless children's wear runway show fashion weeks, national trends have occupied the next place. Children's clothing with a very fashionable sense of life will all interpret Chinese elements. The young models have become the most dazzling stars in the spotlight, showing the beauty of Chinese-style children's clothing to more people.
National trendy children's clothing has stepped down from the runway, and the brilliant color has further expanded, completely completing the counterattack from niche to public. This year's Mid-Autumn Festival, letting children wear Hanfu to celebrate Mid-Autumn Festival has become a trend among mothers, and everyone copied homework from each other. On Vipshop , which has the advantage in clothing sales, sales of Chinese-style children's clothing soared by 143% year-on-year around the Mid-Autumn Festival. Among them, sales of post-95s increased by 152% year-on-year, and the year-on-year growth rate of post-90s increased by 181%, exposing young people's enthusiasm for national trendy children's clothing.
When National Day is coming, Chinese red children's clothing has begun to sweep again. The search volume of "China Red" and "National Day Color" at Vipshop has once again increased. Among them, the sales of national trend children's clothing launched by well-known brands such as BALABALA and Maqidun have increased rapidly.
While countless consumers are fascinated by the national trend of children's clothing, the definition of fashion has also changed. Who can still think that Chinese style is rustic and outdated? It can be said that the national trend has completely entered the forefront of fashion, becoming the real "most dazzling national style".
