On December 7, with the movie " manslaughter 2 " announced the opening of pre-sale, and the animated film " lion boy " opened for screenings, kicking off the new year festival this year.
The traditional Lunar New Year stalls refer to the period from the end of November to the end of the year, Jiang Wen , Feng Xiaogang , Tsui Hark , Zhou Xingchi , they all showed their arrogant inner power. In recent years, with the rise of "Spring Festival files" and "National Day files", although the influence of Lunar New Year files has gradually weakened, it is still one of the important periods in the film market and is regarded by many experts as "the last of the year's performance." A sprint".
According to professional box office software such as Maoyan, a total of 34 movies have been selected for release during the Lunar New Year holiday this year. Compared with the nearly 50 films in the Lunar New Year file last year, although the number of films in the Lunar New Year file this year has decreased, the types of themes are still rich and diverse, covering different types such as suspense, love, fantasy, crime, animation, and horror.
What are the characteristics of this year's Lunar New Year films? With the help of these films, can the total box office of this year's movies exceed the 50 billion mark? The reporter has conducted interviews for the past few days.
The romance film becomes the absolute protagonist of the Lunar New Year file
"" myth of love" "crossing the winter and embrace you" " the flame on the plain"... this year's Lunar New Year files are many romantic movies, I don't know these directors What kind of love story will it bring us.” On the morning of the 7th, after viewing the film list of this year's movie Lunar New Year, the citizen Shen Jia expressed such a sigh.
In fact, there are many people who have the same opinions as her. The reporter learned during the interview that both citizens and industry experts, when talking about this year's Lunar New Year file, think that this is a movie schedule that focuses on romantic movies.
"According to statistics, in addition to the widely watched "Fire on the Plain",In addition to "Embracing You Through the Winter", during the Lunar New Year holiday this year, there will be a number of love movies such as "Myth of Love" landing on major theaters, accounting for one-third of the total number of Lunar New Year movies. Ding Zhong, deputy dean of the School of Journalism and Communication of Sichuan International Studies University, said that although these films are all based on love, their focus is not the same. And "Crossing the Cold Winter and Embracing You" is based on the background of fighting the epidemic. It tells the love story of a few ordinary Wuhan citizens who are positive and optimistic and support each other in the face of sudden changes.
Why does this year's Lunar New Year show show such a trend? "Love-themed movies can become the mainstream of this year's Lunar New Year archives. In addition to the recurrence of this year's epidemic, which has caused many small and medium-sized costs, especially love movies that target young audiences, they can only choose to be released in the Lunar New Year archives. Another important reason lies in love themes. It is a movie that has always been a top seller in the Chinese film market, and it closely follows the aesthetic needs and tastes of young audiences. Said Guo Xuan, a teacher at Zhejiang Media College.
Suspense, comedy encounters "two heavens of ice and fire"
The reporter noticed that in addition to " antique bureau central bureau", "Assassination Storm" in this year's Lunar New Year film "Manslaughter 2" and "Anti-Corruption Storm 5: Final Chapter" all chose suspense reasoning themes invariably, which is rare in the Lunar New Year films of the past. The success of the former "Manslaughter" allowed the filmmakers to see the huge potential of suspense-themed movies. More importantly, the popularity of entertainment methods such as script killing has made young audiences not only value the plot and special effects, but also hope for an immersive movie-watching experience. Suspense-themed movies such as "Assassination Storm" can get the audience deeply involved through intense plots and constant reversals, and they will naturally be welcomed by them. "Chongqing native screenwriter Wang Zhi said.
Compared with suspense films and romance films, comedy movies, the protagonist of the past New Year festival, are a bit weaker. The reporter learned that only one comedy movie was released during the New Year festival this year. It’s the movie "Li Mao for the Prince" starring Ma Li and Changyuan. However, the film will be released on December 31.Basically it will not have much impact on the market for the Lunar New Year stalls.
As the protagonist of the Lunar New Year file, why do comedies obviously "cool down" in this year's Lunar New Year file?
"The important reason why comedy films are absent from the Lunar New Year file is that, compared to the New Year file, today's comedy movies are more accustomed to choosing Large-scale schedules such as Spring Festival and National Day." Guo Xuan said. For example, the comedy " super family", which assembled the golden team of happy twist , is a good example.
The reporter found that there are many Chongqing elements in this year's New Year archives. For example, "Manslaughter 2" was co-produced by Chongqing Film Group , "The Hachiko" was shot in Chongqing, and the protagonist of "Endless Climbing" Xia Boyu was born in Chongqing.
This year's movie box office is expected to exceed the 50 billion yuan mark
As of 3 pm on December 7, the total box office of Chinese movies in 2021 has exceeded the 44.7 billion yuan mark. As the last stage of the film market this year, can the box office of this year's New Year film break through 5 billion yuan, so that the total box office of the national film will exceed 50 billion yuan? Many people in the industry have given a positive answer to this.
"This month, there will be several more powerful films released every week, which is in sharp contrast with the previous film shortage." UME Studios staff member Wang Xing said, whether it is "Antique Bureau Intermediate Game" or "Manslaughter 2" , Are considered to be excellent works. In addition to these two films, "Fire on the Plain" and " Embrace You Through Winter " have strong box office appeal. "If these films can gain a good reputation after they are released, the total box office of the Lunar New Year stalls this year will surely exceed 5 billion yuan, and the total box office of this year's movies will exceed the 50 billion mark."
, Wang Xing voted for "Manslaughter 2". "Two years ago, "Manslaughter" won the year’s New Year’s box office champion in a'dark horse' posture, which undoubtedly has accumulated a good reputation for the series. According to the current release of materials, although "Manslaughter 2" uses Is a pseudo-sequel story,But Wen Yongshan , Song Yang , Li Zhiting , Ren Dahua and other talents joined to ensure the quality of the film. More importantly, the remake of the American film "Im Coming" originally had a good reputation among the audience. Not surprisingly, the box office of "Manslaughter 2" may exceed the 2 billion mark and become the box office champion of this year's Lunar New Year stall.
"I also think that this year's Lunar New Year file will get a box office of more than 5 billion yuan, and help the total box office of Chinese movies to exceed 50 billion yuan. " Chongqing Normal University teacher Zang Lianrong said. "However, compared to "Manslaughter 2", I think the animated film "Lion Boy" is expected to achieve a counterattack. Although the film does not have much publicity, its advantage lies in its excellent reputation. Especially from the previous screening situation, "Lion Boy" can be described as rave reviews. Many industry players have greatly increased its box office forecast from less than 100 million to 1.6 to 2.5 billion, which means that if the film can If it gains a good reputation at the beginning of the show, it is expected to achieve a counterattack in the Lunar New Year this year, become the dark horse of the Lunar New Year this year, and even hope to win the championship. "
"From "Hello, Li Huanying" at the beginning of the year, to " Changjin Lake" in the National Day file, to the recent dark horse " famous Liwan", this year's Chinese movies have been given to us Too many surprises. "Wang Zhi said, behind these surprises, they all reflect the current situation of the vigorous development of Chinese film work, and reflect the efforts made by Chinese filmmakers for film development. "If this year's film box office can exceed 50 billion yuan, it will undoubtedly be for these filmmakers. The greatest affirmation. In the future, what Chinese filmmakers need to do is to further practice their internal skills and present more excellent films to the audience, so that the Chinese film market can achieve further development.
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