Why is it addictive to playing games but unable to persist in exercise? Psychologists summarize these 4 reasons

Welcome to pay attention to "Shirley's straight word" and grow up with you

01

I have a question on Zhihu: Can I study abroad if I have no money at home?

The author of the most praised answer is Sun Ling. The smile in the photo is very bright, and her story is very inspirational.

was born in rural Hunan, poor family background, dropped out of high school, worked in a factory in Shenzhen, and entered the IT industry through training; self-study got a college and undergraduate diploma, and successfully applied for a master’s computer program in the United States; finished it in 9 months After the course, I found an internship at Google.

Why this girl can do it when she thinks about it, but most people's dreams eventually become dreams.

Ordinary people work on the factory assembly line, and the salary is spent at the end of the month, but she saved 20,000 yuan to sign up for software courses. In the morning, I will have a theory class, in the afternoon I will work on the computer, and I will do a part-time job in the evening to support myself while studying.

The average person has a salary of 4,000 and works from 9 to 6. When she comes home, she just wants to use her mobile phone to watch TV, but she has a new goal-learning English. Not only did I sign up for the course, but I also created a public account for English learning and pushed my study notes. Up to now, I have gathered more than 60,000 fans.

Most people go shopping and fall in love on weekends, but she went to Shenzhen University to attend classes, completed all subjects in one and a half years, and got a bachelor's degree.

Ordinary people say they want to run, but they drag on. It took her only half a year from running Xiaobai to signing up for the first half marathon. She ran many half marathons and five full marathons.

She told us from personal experience: A person can achieve freedom by virtue of self-discipline, beyond imagination.

Sun Ling knows his personal page

02

Speaking of self-discipline, many people think of ascetic persistence, which requires confrontation with instinct, and even gives up a lot of life pleasure .

But ask those who are self-disciplined, they will not feel boring at all, instead they regard these activities as daily life, just like eating and sleeping.

Haruki Murakami, besides writing, another well-known identity is a runner. He said in an interview: writing for four hours a day and then going for a run. According to the old habit, run 10 kilometers every day.

In the beginning, running was to improve his body and write better; it took him more than 30 years to run like this, and running has become a habit, allowing him to maintain confidence in his own writing.

Artist Yang Liping turns people's lives into wizard dancers. In order to keep in shape, her recipe is unimaginable to ordinary people:

breakfast is a cup of tea; lunch is a small box of beef, a cup of chicken soup and a few slices of apples; dinner is 2 slices of apples and a slice of beef. For Yang Liping, she is not painful at all, but "I am willing to think of something that can bring something beautiful."

is exactly this kind of pleasure. Desire drives them to persist voluntarily.

Scientific research shows that when stimulated, the brain will release the chemical dopamine, and when it is adsorbed by dopamine receptors, it will produce pleasure. This kind of pleasure makes us want to continue to be stimulated, and this is the process of addiction.

Why can't most people stop when playing games or chasing dramas? Because game designers and screenwriters and directors use a series of psychological principles to design addictive mechanisms, we are stuck in it.

If you understand this addictive mechanism and transplant it into your study work, can you also "indulge in learning and lose weight"?

03

The survey report in April this year shows that the average monthly time spent by college students on video and games is 3,500 minutes, which is approximately equivalent to2 hours a day.

Quoting from QuestMobile University Student Mobile Phone Usage Data Report

In this era when it takes 5 minutes to read an article, and I can’t spare 15 minutes to exercise, why can I keep playing for so long? What about the game?

Let’s take a look at four reasons why the game is addictive.

1) Give a sense of growth and inspire initiative

I have probably had a similar experience in playing games: I feel simple at the beginning and can pass smoothly; as the levels increase, the difficulty becomes more and more difficult , Need to level up to improve the character level, spend money to buy powerful equipment, or explore the rules of NPC shooting.

We voluntarily make these efforts because we can become heroes immediately? No, we are just one step closer to the hero, but what we enjoy more is the self-satisfaction of taking this step.

How is this satisfaction obtained from the game? If there is no challenge in the game, you will feel boring and give up after playing it for a long time; but if the difficulty is too great, you will give up because of anxiety.

Only when the difficulty of the level is slightly higher than the existing strength, and we can work hard to solve the obstacles, we will feel happy, and willingly accept the challenge and continue to grow. This is the "flow of heart" often referred to in product design.

Therefore, a good designer will pay great attention to the difficulty setting of the game: it not only allows players to experience the ever-increasing "sense of growth", but also does not set the difficulty too much to make players feel frustrated. Players will only forget the time when they are in this kind of flow, and continue to play.

In order to make the sense of growth truly visible, the game usually sets experience points, progress bars, levels, etc., as well as various tasks and goals, so that we can see the results we have achieved along the way, and thus have Greater motivation to challenge new levels.

2) Give feedback to help optimize

There is a "feedback effect" in psychology, which means if people understand the result of a certain behavior , This kind of understanding can play a strengthening role, and promote people to further optimize the original behavior.

Feedback is very important in game design, because clear feedback will tell players how to play the game well.

For example, the popular mobile game "Angry Birds": we fill in the bird bullets and pull the slingshot to hit the pig's head.

If hit, the pig will burst and the fortress will collapse; if it is not hit, the bird will disappear and the pig will make a mocking expression. This is to give feedback on the victory and defeat from the picture and sound, and stimulate you to continue to challenge.

And when you draw the bow next time, the previous projection track will be displayed on the screen to assist you in adjusting the projection direction this time. This feedback will let the player know the direction of optimization and desire to get closer and closer to perfection.

feedback includes two kinds of positive and negative. Human nature likes to praise, so rewards are often used in games for positive motivation.

is typically the popular game "Overwatch" on steam, which magnifies positive incentives in many ways. Everyone who has played "King of Glory" knows that the data of the entire team will be displayed at the final settlement. If you perform poorly, everyone will see it as a drag bottle.

But "Overwatch" only displays personal information, and only the highest data is displayed, not the lowest data. The advantage of this is that every player will feel that he is playing well and will not feel frustrated.

Of course, negative feedback is also necessary, it can make you aware of errors and correct them in time. It's like the first time you saw a red glowing stove in a map maze, and 10 HP was deducted after touching it; then next time you know not to touch the "red glowing stove".

These in the gameFeedback not only affirms our efforts, but also tells us how we should work hard to do better. This kind of motivation and orientation will make players more willing to play.

3) Introduce social networking to form a community

A friend of mine never played games, but he was playing crazy during the first time when WeChat "Jump" was launched , A few hours a day, tirelessly.

The reason why he likes to play this game, in addition to the fun of the game itself, more importantly, seeing that he has surpassed his friends, he feels particularly refreshed when he ranks up. This desire to win pushes him to eat, drink, sleep, and he can't stop.

The famous Maslow’s hierarchy of needs theory shows that there are five levels of human needs. From low to high, they are: physiological needs, safety needs, love and belonging needs, respect needs, and self-realization needs.

The reason why this friend is "jumping" crazy is to satisfy his "respect seeking". The game design also understands this, so the leaderboard is almost standard, especially in front of acquaintances, ranking can inspire players to continue to challenge.

In addition to competitive relationships, cooperative relationships are increasingly emphasized in the game, such as team formation and alliances. This is related to the third layer of "love and belonging" in Maslow's needs.

A group of people with common interests unite and fight for the goal, which will make players feel a sense of belonging. So compared to playing alone, being in a group of people will participate more actively.

4) Increase investment and cultivate habits

From the end of 2015 to the present for more than 3 years, the popularity of King Glory has subsided, but it is still a MOBA mobile game TOP. And World of Warcraft has been 14 years since the domestic public beta in 2005.

Why can everyone love a game for so long? The reason lies in the sunk costs that are difficult to discard.

Sunk cost is a concept in economics, referring to previously unrecoverable inputs. These investments have resulted in the current results, but they have nothing to do with the new decision.

When people make decisions, they should only focus on making the future better, but they are often disturbed by sunk costs.

For example, you bought a lot of skins and props in the game, invested a lot of time and money, and also had a teammate. Can you leave easily? Those shining props, a lot of gold coins, and a long friend bar all tell you what you have paid.

Of course, these contributions are not so much at the beginning, but accumulated by continuous investment.

In the beginning, the designer will use sign-in, task rewards, and various push messages to trigger you to use the product; then continue to give you unexpected rewards for you to reuse; unknowingly accumulate your time Money, information, data and relationships.

Until one day, this product is integrated into your life, making it hard for you to give up from the bottom of your heart. This is the "addiction model" summarized in the book "Addiction".

04

Now that we know the "addiction mechanism", how can we apply this mechanism to work and life to help us develop good habits?

1, keep the mentality of practice

We play Angry Birds, and we can practice dozens of times for each level, but when it comes to weight loss, we will not insist on running for a few days Go on, why is there such a difference?

Because our goal when playing games is not to pass the level, but to cast a higher score with fewer birds; while losing weight, we only pay attention to the numbers on the scale. Once there is no change, it is easy to get discouraged.

So don’t think about the result at the beginning, but focus on the process, use "do (do)-observe (observation)-correct (correct)" three steps to help yourself continue to optimize.

Take fitness as an example, first try to do each movement; then observe whether the corresponding muscle group is trained every time you exert force; think again How to correct the next action, and repeat this cycle.

Your sense of growth no longer comes from how much weight you have lost, but the pursuit of a more standard movement. With the mentality of practicing like this, it is easier to persist.

2) Set visible goals and rewards

The road to chasing dreams is always too far away and it’s easy to get lost.

It’s better to try the game The practice of setting goals and rewards in the middle of the world: split long-term ideals into short-term tasks, accumulate points after completing tasks, keep upgrading, and motivate yourself to realize long-term dreams.

For example, if you want to insist on writing, set yourself a weekly The small goal of the article is posted on the platform to record the number of likes, and if you reach a certain number, you will give yourself a small gift as a reward.

can even make a visual check-in board to let yourself see the progress clearly. These seem not to be The moments of eye-catching pride are accumulated to be a huge driving force to overcome difficulties and achieve goals.

3) Join the club

It is difficult for a person to fight against laziness. , Then use the power of social interaction. It’s like when you don’t want to play King of Glory, your friend sends you a team invitation. How can you refuse it?

There are many online societies now, we can join reading clubs and running Groups, morning groups, etc.

But joining the group is just the beginning, we should actively participate in the group, use the power of the group to drive ourselves to persevere.

can develop goals and plans into the group. , Take the initiative to invite others to supervise, and send a red envelope to punish yourself when you fail to reach it.

4) Repeat the new habit

When playing games, every time To unlock a new skill, you may not be used to it at first, but the more you use it, the skill will become proficient until another more powerful skill replaces it.

The same is true for habits, when we keep repeating When you have a new behavior, this behavior can easily become handy.

For example, if you want to change the bad habit of "lying on the sofa and turning on the TV" when you get home, it is better to replace it with a new habit.

can Will "home" and "turn off the phone and open the book" this The behavior is forcibly connected, and this connection is continuously strengthened until a conditioned reflex is formed.

may fail at first, but it doesn’t matter, any skill needs time to master.

05

Playing the game itself is not terrible. What I am afraid of is that you will be lost in the virtual world for a long time in the face of the real world.

Now the game always leads us to forget the reality, but reality is where we really live. We can learn from the rules of the game to transform the reality and make the story of life as exciting as the game clearance.

Hi~ I’m Shirley, focusing on dry goods in the workplace and personal growth. Partner of BOKI Consulting, former Tencent product.