With the steady development of my country's overall economy and the continuous improvement of people's living standards, the demand for learning beyond academic qualifications has continued to increase and diversify. At the same time, with the gradual maturity of digital technology , the media available for learning also tend to be diversified, creating a very favorable environment for the public to acquire knowledge. Qi Xiuping, the head of Gaotu College, mentioned in his speech when Gaotu Group officially changed its name that taking practical English training as an example, the main demand of customers 20 years ago was to work in a foreign company, but 20 years later, learning English is more Because of interest.
This is indeed the case. In the new era that pays more attention to spiritual "food", people learn new knowledge more to broaden their knowledge horizons, accumulate social conversation materials, cultivate interests and hobbies, or add a skill, etc. Such learning purposes will generate a large number of learning needs and will also give the adult education industry more room for development.
According to Deloitte data, the scale of my country's vocational training market has expanded year by year in recent years. In 2020, affected by the epidemic, professional skills training has been restricted, but the market still maintains growth, with a scale of 650.5 billion yuan. The vocational education market is expected to be 650.5 billion yuan in the next three years. The scale growth rate will reach about 12%, and the market size is expected to reach 902.9 billion yuan in 2023. The online vocational education market is developing even more rapidly. In 2020, the market size has reached 322.2 billion yuan, accounting for about 50% of the vocational education market. The growth rate of the online vocational education market is expected to remain above 14% in the next five years, and the market size is expected to reach 649.7 billion yuan in 2025.
It can be seen that the market size of the adult education industry will continue to expand, especially online vocational education. When it comes to online vocational education, we have to talk about Gaotu.
As an education brand that started with online education, Gaotu has always been adhering to the vision of creating a "lifelong learning service platform that everyone can enjoy." After years of accumulation, Gaotu’s online education capabilities are now very strong. Riding the "east wind" of the rapid development of the adult education industry, Gaotu will continue to focus on online education this year, focusing on the development of college students and adult education, quality education , vocational education and digital products, to provide users with multi-category, long-term services. The learning service provides adult learners with a lifelong learning online education platform .
In Gaotu's course selection center, it covers a variety of high-quality courses such as language training, financial education, civil service examinations, interest skills, studying abroad, and workplace abilities. This year, Gaotu also added the currently popular IT technology courses and family courses. Educational courses.
In terms of teaching methods, Gaotu has further upgraded the "online live broadcast of double-teacher large class" model to form a full-scenario closed loop of "teaching, practicing, testing, evaluation, and companionship", from teacher configuration, teaching and research methods, tutoring class learning, Technology applications and other dimensions are used to customize full-length personalized learning plans for students, continue to meet more diverse and multi-level learning needs, and continue to improve the full-category product matrix, thereby creating a true " lifelong learning service platform for everyone to enjoy ."
Along the way, Gaotu has made initial gains in building a new adult education ecosystem by relying on its persistence in education. In 2022, Gaotu will continue to delve deeply into the adult education industry, insist on focusing on teaching products, teaching quality and teaching services, comprehensively build the organizational strength to continue to cultivate good teachers at a high standard and on a large scale, and strive to achieve partner growth and effective growth. Concentrate on it, practice your inner skills, improve the quality of teaching and students’ learning experience, and maintain stable and effective business growth.
