Original title: The start of the school season heats up the "school economy" Sales of characteristic masks and various cultural and creative products have risen sharply
Source: Lightning News
The new school year is about to begin, and many parents and children are starting to shop for goods. Prepare for school. At 10 am on August 29, the Lightning News reporter came to the Xinhua Bookstore in Shandong Book City, Jinan City, and found that many people were holding a thick pile of teaching aid materials when they went out.
Ms. Lei, the parent of the student who is selecting books, told reporters that the child is about to start the sixth grade course. In addition to buying composition papers, he also plans to purchase synchronized teaching materials for some subjects. Which course is a little lacking or weak. You can take a look. The parent of the student, Mr. Lu, purchased targeted exercises for the three subjects of Chinese, Mathematics, and English for the children who are about to enter the third year of junior high school to help the children review.
Liu Baishuang, head of the cultural and education group of Xinhua Bookstore in Shandong Book City, told reporters that as the school begins to count down, book sales have entered the highest period of the year. "Generally, it is the most prosperous sales time within the first week of school, and the most sold are synchronized materials and reference books. In addition to the increased traffic in stores, many parents will also choose to buy online." Liu Baishuang said.
In the beginning of the school season, the sales volume of various stationery has gradually increased. Merchants combine stationery with cultural and creative products and are sought after by many parents and students. Ms. Han’s child is about to go to elementary school. In order to let the children learn in fun, she specially led the children to buy their favorite stationery. "Recently, the sales growth of stationery is also quite obvious. It can reach 30% sales growth every day," said Du Yanlei, salesperson of Multicultural and Creative at Xinhua Bookstore, Quancheng Road, Jinan. "It is expected to increase within one to two weeks of school The momentum will be more obvious, and it should be able to double the effect.”
Under the background of normalization of epidemic prevention and control, various special epidemic prevention materials have also become essential items in students' schoolbags. And businesses have also launched epidemic prevention products suitable for different age groups. At the same time, the reporter found that during the school season, some stores also launched a lot of promotional activities for student groups to attract consumer demand.
Source: Lightning News
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