As we all know, Japan is a technologically advanced country and has long maintained the honorary title of "the only developed country" in Asia. Many Japanese companies, such as Panasonic , Mitsubishi , Toshiba , are considered industry giants on a global scale .
Many friends have discovered an interesting phenomenon. Before the emergence of smart phones, Japanese mobile phone brands such as Toshiba, Sony and so on were very popular in the Chinese market. But after the birth of smart phones, Japanese mobile phone manufacturers seemed to disappear overnight. Same. Japanese brand mobile phones have lost the favor of consumers in our country's consumer market.
What is the profound reason behind this?
1. Reasons for losing favor
Japan is not without local smartphone brands. Many manufacturers including NEC, Sharp, Toshiba, and Sony are still selling smartphone products. However, currently Japanese brands are rarely seen in the domestic market. Not only that, , Chinese brands even once defeated many local brands in Japan. ,
According to a research report released by BCN, In April 2021, the number one smartphone sales in Japan was my country’s OPPO mobile phone. The market share reaches 22%. Ranking second is my country's Xiaomi mobile phone , with a market share of 14.8%, defeating Japan's local brand Sharp, which has long held the number one spot.
Why do Japanese smartphones lose the favor of consumers?
Many friends think that because Japan has a small land area, domestic base stations cover a large area. Smartphones designed based on this situation will face the problem of slow mobile phone operation in the Chinese market. However, this statement is untenable. Many Japanese mobile phone manufacturers can’t think of the problems we can think of? With their technical level, shouldn’t they be able to make design adjustments?
The key reason is that Japanese brand mobile phones have lost the golden period of shaping their brand positioning. Since the launch of the first generation IPhone by Apple Company , the global smartphone industry has ushered in rapid development. The early stage of development is also the golden period for brand positioning, but unfortunately, Japanese mobile phone brands missed this period.
Today, due to the disadvantage of labor costs, Japan’s mobile phones are more expensive than Chinese brand mobile phones on the cost side! In the mid-to-low-end market, it is no match for and Xiaomi . In the high-end market, there is absolutely no way to gain market share from and apple . You must know that Apple mobile phones have captured more than 66% of the industry with a global market share of 13%. profit! Japanese mobile phone manufacturers simply cannot find a breakthrough.
Although Japanese mobile phone brands are becoming less popular, they occupy an absolutely dominant position in the mobile phone supply chain! Why do you say that?
2. Guarding the lifeblood of smartphones
A smartphone is not just a simple assembly, the parts involved come from all over the world. In terms of chip accessories, Japan has the absolute say ! As early as the late 1980s, Japan occupied 53% of the global semiconductor market share.
Today, Japan has become the world's largest exporter of semiconductor raw materials. The key raw material of DRAM is high-purity hydrogen fluoride . Japan accounts for 70% of global exports, 60% of global exports of large silicon wafers, 60% of photolithography machine exports, including 14 types of protective coatings and packaging materials. Important semiconductor raw materials, Japan has more than 50% of the world's share.
In other words, although Japan’s smartphone brands are not strong, but by controlling the supply of upstream raw materials , can guard the lifeblood of the global smartphone industry. As long as it announces that the supply of raw materials will be cut off, global smart phones will The mobile phone industry will face a devastating blow.
Some netizens also pointed out that Japan’s robotics technology is very good, and a unique new robot product has recently appeared. What is it?
3. Robot technology
Some time ago, Japan launched a "wife robot" product, which is very close to a real person in terms of appearance, body movements and touch. The price of the robot is about 100,000 yuan, but it has been widely sought after by the market as soon as it was launched. Many male customers rushed to buy it, which has also become a major "wonder " worldwide.
It is understood that , the "wife robot", also has fertility functions! Of course, it does not refer to real childbirth, but it can simulate the real childbirth process. The degree of development of robot technology in Japan can be seen, but this has also caused Japanese society to worry about the "ethical" aspect.
If this technology continues to develop, will real men choose more "robot wives"? This is even worse for Japan’s already serious problem of population aging.
Summary
The reason why Japanese smartphone brands have lost the favor of domestic consumers is mainly because they failed to successfully shape the brand's positioning in the early stages, and did not have an advantage in price. In contrast, many netizens said that Japan's robotics technology is more developed.
What do you think is the reason why Japanese mobile phones are not favored by Chinese people?
