I often see a lot of friends discussing various topics about mobile phones in the mobile phone community. Some buy new ones instead of old ones, some make the processors, some make the battery life, etc. In short, there are many topics. As long as you open Baidu frequently and ty

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often see a lot of friends discussing various topics about mobile phones in the mobile phone community. Some buy new ones but not old ones, some are how the processor is, some are how the battery life is, etc. In short, there are many topics to talk about . As long as you often open Baidu and type the keyword "mobile phone", you can see that various topics are emerging one after another, and it's very lively. But today we are focusing on whether the topic of "scrambling" is good or bad.

In the mobile phone industry, what is the disruptor?

But from the perspective of the noun, the disruptor is actually the fact that things were going smoothly, but suddenly there was a person or thing coming to make trouble, which caused the situation to change directly. . It is not said here whether it will become better or worse, because there is a chance to get better, and there is a chance to get worse. , but in people's eyes, "The disruptor is in a peaceful state, and suddenly a disruptor appears, breaking the so-called peaceful picture"

. From the perspective of the mobile phone industry, it is also a "disturbant" There are two different phenomena. corresponds to the two phenomena mentioned above, "good and bad" . Specifically, when a brand enters the mobile phone industry, it shows a trend of disruptors. can indeed allow users to spend less money to buy mobile phones with good functions and performance. Second, although it does achieve the phenomenon of spending less money, how does mobile phones "to be honest, although it cannot be said that it is not good, , but in the second case, from the eyes of most users, the proportion of bad phones is relatively large, so there are two different phenomena in the disruptors in the mobile phone industry. In short, it is the difference between "good or bad".

Why does it mean that there is no difference between good and bad for disruptors?

is very simple, because in the current mobile phone market, has various brands that want to have a place in the industry "or gain a foothold" , but the influence of each brand is different. "Some start from scratch, some rely on family, and some rely on public opinion hype", etc. In short, every brand has its own set of development and counterattack methods. , and the disruptor is actually the brand's counterattack and development method. However, some brands use disruptors on the right path, while others use disruptors on the wrong path;

From the perspective of the mobile phone market environment, which brand uses disruptors on the right path is Xiaomi or Redmi . Why? in short, it is , Xiaomi mobile , which is really reasonable and good at making troublemakers, and then based on the wide range of user needs, so that everyone can spend less money to taste more functions and performance experience . This is very good and worthy of praise. However, if you want to say that Xiaomi’s shortcomings are “hungry marketing, and you have to rush to buy any mobile phone, which will make people lose the interest and fun of buying the phone.”

and use the troublemaker on the evil path. There is no doubt that it is Motorola "Lenovo". To be honest, take the Motorola edge S30 as an example. It is true that there are any things that the phone needs. In terms of performance, Snapdragon 888+, and the battery life is 5000 mAh and 33W fast charging. The rear main camera on the photo is 100 million pixels. These are not enough. Even the screen is 144HZ refresh rate above the current 120HZ refresh rate in the mobile phone industry. Then you have to ask the price of the phone is 2,099 yuan, and the key version is still 12GB+256GB. Do you dare to buy such a mobile phone?

does not have many problems with the configuration and parameters of the machine from a surface perspective, and it also gives people an idea that is comparable to the flagship. But if you take a look at the price, to be honest, who dares to buy it? In fact, why is this like this in Motorola ? On the one hand, it is a real threat to the disruptor. But on the other hand, it is too eager for quick success and instant benefits. It does not consider the current "price issue with the same configuration" and so the price is so high. It has greatly lost the "basic principle of goods, you get what you pay for, and you get what you pay for" . Therefore, the mobile phone parameters and configuration are indeed good, but it is destroyed by the price. Then there is a key "the optimization of functional experience is more or less lacking", so the evil way for the disruptor is Lenovo Motorola deserves it.

In fact, to be honest, it is indeed a good way for a brand to counterattack and develop, but how to use the brand depends entirely on one thought. Therefore, we have always described or interpreted "mobsters on mobile phones" as both good and evil. In short, there is no difference between good and bad for a disruptor . It is good to use it right, but it is not good to use it in the evil way, it is that simple.

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