Xiaomi 's mid- and low-end products are all under the sub-brand Redmi . In this regard, Xiaomi and Redmi have also formed a full coverage of products in each price segment of smartphones. In order to further maintain the popularity, basically Redmi has new products released every month, and this will also result in duplication of products in a certain price segment, such as the Redmi K40S in the figure below.
I believe everyone remembers this product that focuses on the mid-range market. As a new phone released at the same time as Redmi K50, Redmi K40S not only inherits the excellent configuration of Redmi K40, but the overall appearance design is also very similar to Redmi K50. It is undeniable that the Redmi K40S product has a good cost performance, but with the continuous release of new Redmi phones, this has also made the presence of Redmi K40S gradually decline.
In this price segment, no matter how many models with similar configurations are in the market, taking Redmi as an example, the configuration of products at this price is much stronger than Redmi K50. For example, the Redmi Note 11TPro released in the first half of the year is like this. With the same price, consumers will naturally buy products with stronger configurations and better experiences, so Redmi K40S has been further cold.
According to the official statement, if it weren't for the previous generation of Redmi K40 being too popular, the K40S product would not have appeared at all. That is to say, at the beginning of the "K40 Universe", the Redmi K40S product itself did not exist, so now it makes people feel that the situation of Redmi K40S is very embarrassing. The Redmi K40S and Redmi K50 are very similar and can be understood as the low-end version of the latter, equipped with a Snapdragon 870 chip, a straight screen made of E4 material, etc., and the configuration level is lower than that of K50.
relies on its low starting price. The early Redmi K40S is still a very popular mid-range product. Even when it is sold at the same time as Redmi K50, many consumers will choose Redmi K40S without hesitation. It is equipped with a Snapdragon 870 chip, which performs excellent in power consumption and performance. It plays the current mainstream game frame rate is not inferior to the Snapdragon 888 processor. The appearance brought by the flexible straight screen made of E4 is also very comfortable. This may be the key to the still popular Redmi K40S.
Now looking back at the Redmi K40S product, I believe most consumers will not buy it again, but I didn’t expect that during this Double Eleven period, the Redmi K40S product became popular again. The main reason is the price. Now the 12+256GB top-end version of Redmi K40S can only be purchased at 1,799 yuan. This price can be said to be very kind.
If you still feel that the Redmi K40S product is expensive at this stage, you can go to the "10 billion subsidy" event on a certain platform. The top-end version of Redmi K40S is less than 1,500 yuan, and it is not difficult to see that Redmi is still in good faith in this promotion for Redmi K40S. For those mid-range users who pursue low prices, perhaps Redmi K40S is a very good choice.
