htmlOn October 27, research institution Canalys released the domestic smartphone market report data for the third quarter of 2022 (July-September), with a total shipment of 70 million units, a year-on-year decrease of 11%. Segmented into brands, vivo ranked first in China for the rest of the time, second in OPPO, and third in Honor .
Specifically, vivo continues to rank first with 14.1 million units shipments, and is currently the brand with the highest shipment among domestic manufacturers. OPPO (including OnePlus) ships 12.1 million units, ranking second, Honor ranks third, with 12 million units shipped. Apple and Xiaomi ranked fourth and fifth with shipments of 11.3 million and 9 million units respectively.
Canalys analysts believe that vivo's strong growth is due to the continuous investment in the X series, especially the imaging capabilities of this series. To be honest, vivo has always given people a steady image, with the hope of becoming a new domestic boss. For example, in the first half of this year, the X80 series won the sales champion in the channel price range of 3,500-6,000 yuan. Since the support of Zeiss and image chips, vivo's image level has become the first-class level now.
By the second half of this year, vivo will also launch an iterative version of the X80 series, which is often called the X90 series. Although the official has not officially announced it, based on the information released by the "vivo Image Strategy Release Conference" before, some features of the X90 series can be seen.
vivo X90 series will use an ultra-large bottom and a new generation of imaging chip. According to the official statement, the photosensitive volume increases by 77%. It seems that the 1-inch main camera has not run away. In addition, vivo will also use new portrait lenses and periscope telephotos.
It is worth noting that although the top three are all domestic brands, Apple is the only brand among the top five to achieve positive growth. Analysts believe that Apple's rapid growth in mainland China is largely due to the iPhone 14 Pro, and strong consumer demand for it has driven Apple's overall performance.
. The overall sluggish demand for the iPhone 14 series is also a strong signal, indicating that Apple has not completely escaped from the market weakness. Under the impact of domestic brands, Apple will use some promotional methods to increase sales, especially in the price range of 5,000 yuan to 6,000 yuan.
Simply put, in the next period of time, the models that have been released will have greater promotional activities. To be precise, with the Double 11 activity node, the promotional activities have begun. For example, the Redmi K50 Supreme Edition 12GB+512GB version with good reputations is 3,199 yuan during the event, which is hard to imagine before.
In addition to the current top 5 manufacturers, Canalys analysts also mentioned Huawei . Huawei's share has begun to grow by relying on the Mate50 series and its previously offline channels. They believe that "Huawei is still their biggest threat to manufacturers committed to investing in high-end products."
As for the smartphone market next year, Canalys is optimistic. They expect the smartphone market in mainland China to remain flat in 2023 and may rebound slightly in 2022, but it is still significantly lower than the level in 2021 and pre-epidemic. Demand is unlikely to improve before the later period next year. In addition, the large-scale shipment of the iPhone 14 series and the arrival of Double 11 will promote the market performance of the domestic mobile phone market in the fourth quarter this year.
