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Earlier today, 1 Apple released its fourth quarter performance report for the 2022 fiscal year , including revenue and profits in the quarter that exceeded market expectations.
According to Apple's financial report, Apple's revenue in the fourth quarter was US$90.146 billion, an increase of 8% year-on-year , and higher than the previous market expectations of US$88.9 billion, setting a record for the quarter from July to September.
(Photo source: Apple's official website)
In terms of profit, Apple's net profit in the fourth quarter reached US$20.7 billion, which is approximately equivalent to RMB 150 billion. In the same period last year, Apple's profit was US$20.551 billion, a growth rate of less than revenue, only about 1%.
Greater China is still one of the most important regions of Apple's business . In the fourth quarter, Apple generated US$15.47 billion in Greater China, equivalent to approximately RMB 112.3 billion, an increase of about 6% from US$14.563 billion in the same period last year, higher than analysts' expectations of US$15.1 billion. In terms of revenue details,
, sales in the quarter were US$42.6 billion, and increased by 9.7% year-on-year ; iPad revenue was US$7.17 billion, a year-on-year decrease of 13.06%; Mac revenue was US$11.51 billion, a year-on-year increase of 25.39%; revenue of wearable devices, home and accessories products was US$9.65 billion, a year-on-year increase of 9.85%; revenue of service industry was US$19.2 billion, a year-on-year increase of about 5%.
Apple Chief Financial Officer Luca Maestri said that iPhone sales hit a record high in September, and the slowdown in service industry growth was affected by the strengthening of the US dollar and the weak performance of the digital advertising business.
including Apple CEO Cook also said that if the US dollar had not strengthened, Apple's revenue growth rate for the quarter would have exceeded double digits. Affected by this, Apple has also slowed down its recruitment pace.
additional. When asked about the current challenges Apple faces, Cook said: " We are currently restricted in the supply of iPhone 14 Pro and Pro Max, which has been like this since the first day of our launch... So obviously, we are fighting for supply and trying to get as much supply as possible to solve the demand problem ."
Some analysis pointed out that unlike previous years, Apple's basic iPhone 14 sales this year will be relatively weak, and the higher-end Pro series has been favored by more consumers because it is equipped with better cameras and chips. It is expected that the iPhone 14 Pro models will account for 60% of the total sales of the iPhone 14 series.
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