On October 27, Redmi held a new series launch conference, and the Note 12 series was officially released. The series has launched four models in one go, namely the Redmi Note 12 Standard Edition, the Redmi Note 12Pro, the Redmi Note 12Pro+ and the Redmi Note 12 Discovery Edition.
Although Redmi's brand positioning is lower than that of the parent brand Xiaomi , this time the Note 12 series is really fierce in hardware stacking and price positioning. It launches the world's first MediaTek Dimensity 1080 processor, equipped with Samsung HPX 200 million pixel ultra-definition camera, and 210W fairy second charge, which does not have new technologies, which are quite a bit "reel king". Besides, you can buy the flagship of this series for 2,399 yuan? In terms of core performance, except for the standard version of Note 12, which is equipped with Snapdragon 4 mobile platform, the other three models are the first MediaTek Dimensity 1080 processor in the world, adopting TSMC's 6nm process and an octa-core CPU architecture, which are 2 main frequency with 2.6GHz Arm Cortex-A78 large cores, 6 frequency with 2GHz Arm Cortex-A55 cores, and GPU is Arm Mali-G68. Although the performance improvement is not large compared to the previous generation, it pays more attention to 's energy efficiency ratio . At the press conference, it is called "high-energy-efficiency experience core", which is also in line with its product positioning. In terms of other configurations of
, the four models have different differences due to the price and positioning step-by-step style, including image, screen, charging efficiency, etc. In terms of
imaging, the main camera of Note 12 Pro uses Sony IMX766 large-sole sensor, and the Note 12 Pro with higher specifications and positioning is more radical. Both the main cameras use Samsung HPX 200 million pixel ultra-definition camera. Thanks to the hardware advantages of the world's first Samsung HPX large-sole sensor, the resolution of a single photo is as high as 16320 × 12240, and the 16-in-1 is even more at the flagship 2.24μm single large pixel.
In addition, in terms of secondary cameras, all series are equipped with 8-megapixel ultra-wide-angle camera + 2-megapixel macro camera, and support OIS optical anti-shake . For Redmi, which has always been low in positioning and pays attention to cost-effectiveness, this time it can be regarded as an epic innovation in image configuration. After all, due to cost and pricing, it is to a certain extent that it is impossible to fully integrate all configurations of 1,000 yuan and mid-range models. It is understandable that there is a certain configuration for castration in the imaging aspect. In terms of charging and battery life, Pro and Pro+ are both equipped with large batteries with a capacity of 5000mAh. The biggest difference between different models is reflected in fast charging. The Pro version supports 67W fast charging, which is 46 minutes full; the Pro+ is 120W instant charging, which is 19 minutes full; the same series of the highest-positioned "super large cup" models, the Note 12 Exploration Edition supports 210W instant charging, which can fully charge the phone's battery in just 9 minutes. Compared with the competitors of the same level and even other flagship models on the market, the Note 12 Discovery Edition has refreshed the industry's highest standard of fast charging specifications so far, taking the lead in breaking through 210W fast charging and the new technology should have a mid-range model that only costs 2,399 yuan.
In terms of various parameters and configurations, the Redmi Note 12 series is undoubtedly the well-deserved new generation "volume king" at the same price. Including OLED flexible straight screen, the world's first Dimensity 1080 processor, OIS optical anti-shake standard for the entire series, advanced COP screen packaging technology, high-frequency PWM dimming, and the industry's first 210W super fast charging, etc., a large number of new technologies and new components give this series of models a more obvious selling point. In terms of pricing, many new technologies and core components launched in the world are backed by the highest-positioned Exploration Edition model, which costs only 2,399 yuan, what other bicycle is needed? It is also truly the well-deserved King of the Books.
specific price for different models, the starting price of the Redmi Note 12 standard version is 1,199 yuan; the starting price of the Redmi Note 12Pro is 1,699 yuan; the starting price of the Redmi Note 12Pro+ is 2,099 yuan; the starting price of the Redmi Note 12 Explorer version is 2,399 yuan.
Overall, in the context of fierce competition, industry inversion and declining consumption power, the Redmi Note 12 series is currently the most cost-effective product. Among the four new models, the highest-positioned Exploration Edition is priced at only 2,399 yuan. Combined with its very conscientious product advantages in hardware stacking, it is undoubtedly a "trump card" in the same product market at 2K price.
