analyzes according to the reports of major data research companies on Q4 of 2020 and the full year of 2020, whether it is the global or domestic smartphone market, there will be a dramatic change in the pattern in 2021. The specific reason is of course the Huawei brand, so now the first two months of 2021 are about to pass, how has the domestic market become?
Recently, the well-known data research company Counterpoint gave the domestic market analysis report in the first month of 2021. Let's first look at a ranking:
champion: OPPO, with a market share of 21%;
runner-up: vivo , with a market share of 18%;
runner-up: Huawei, with a market share of 17%;
fourth: Apple, with a market share of 17%;
Xiaomi still ranks fifth, The market share is about 16%. The last few brands are Honor, iQOO, realme, Samsung, OnePlus, , Nokia, ZTE, Meizu, and Black Shark.
Judging from the overall ranking, Huawei is not as weak as everyone thinks. With the glory separated and severe core shortage, Huawei's overall market share can still be tied with Apple for third place. I believe everyone knows what kind of result this is. If it were not for such man-made reasons, Huawei's number one would definitely be no problem. The other is that millet is not as strong as expected. I thought that Xiaomi would take the opportunity to attract Huawei's vacated market. What I did not expect is that Xiaomi only eats part of the market vacated by Huawei and glory online. The offline market should all be eaten by OPPO and vivo.
What needs to be explained here is that the living space of small and medium brands is really too small.Except for Honor, which currently has a market share of 5.8%, iQOO is 3.1% and realme is 1.8%, other small brands have less than 1% market share. OnePlus currently has a domestic market share of only about 0.4%, while brands such as Meizu, ZTE, and Black Shark all have a market share of 0.1%. You can calculate by yourself how much these small brands can sell in China, especially the current market share of Meizu is not as good as that of ZTE, , Nokia and Duowei. The best performer among the second-tier brands is iQOO, and realme still needs to work harder in China.
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