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Recently, Counterpoint's mobile phone sales report was officially released, attracting a lot of attention. Although many brands experienced a certain decline in Q3 due to the market influence, the overall market still saw a 4.9% month-on-month growth in , which is not unrelated to the growth of Apple . What should not be ignored at the same time is that although the market has had considerable ups and downs, the O series still ranks first in China .
O series first, Apple grew against the trend and
Apple's performance in Q3 was undoubtedly very outstanding. Although the iPhone 14 series received many complaints and doubts, the market still has quite good feedback on the iPhone 14 Pro and Pro Max models, which has caused Apple's counter-trend rise and led the market recovery. The O series composed of OPPO, OnePlus, and realme is still strong overall. With the overall environment continuing to fluctuate, it has maintained stable results in the domestic smartphone market and has not been shaken by other mobile phone manufacturers. Such performance is worth exploring.
products are king, and technical strength is very important
OPPO can maintain excellent performance in the market, and the core is that the product strength is strong enough. To this day, OPPO's A series and K series continue to sell well at mid- and low-price prices, and realme has performed quite well in various price segments, winning the recognition of young people. At the same time, more importantly, the OPPO Reno series, as the mainstay of its sales, maintains very excellent results. Almost every generation of is a hit . Today, OPPO Reno8 continues to sell well in Double 11 and has won the recognition of many users. In addition, the OPPO Find X5 series has achieved good results in the high-end market, and the continued hot sales of OPPO Find N have further promoted the popularization of foldable screen mobile phones .
(OPPO Reno8 Pro+)
The reason why OPPO mobile phones can perform well in different price ranges is, in addition to OPPO's strong design capabilities, it is inseparable from OPPO's technological power. The OPPO Reno8 Pro+ and OPPO Reno8 Pro, as well as the OPPO Find X5 series are equipped with the OPPO self-developed chip Mariana X. The chip is the world's first dedicated NPU chip for the imaging field. It improves shooting capabilities and creates a unique selling point for OPPO mobile phones.
is not just a chip, OPPO has industry-leading technical strength in many fields such as 5G, fast charging, and imaging, thus ensuring product strength. Thanks to the technical accumulation of VOOC flash charging , almost all models of the O series use high-power flash charging technology; in the field of imaging, OPPO Find X5 series has created Mariana X self-developed chip + Hasselblad mobile imaging system , and OPPO Reno8 series also has IMX709 ultra-photosensitive cat lenses jointly designed by Sony ; in addition, OPPO also continues to create its self-developed intelligent cross-end ecosystem "Pantanal" and its own IOT ecosystem , which comprehensively improves OPPO's overall performance.
(OPPO Reno8 Pro+)
OPPO's technological innovation capabilities are unquestionable, and it has built a deep enough patent moat over the years of development. Data shows that as of September 30, 2022, OPPO had 83,000+ global patent applications and 42,000+ global authorizations, of which the number of invention patent applications accounted for 90% of all patent applications, reaching 75,000+. At the same time, OPPO has 10 manufacturing centers around the world, achieving 85% automated production and 90% automated monitoring, and has strong production capacity. can fully maintain the supply of goods during Double 11 and other periods, and users basically don’t need to rush to buy them.
(OPPO Find X5)
service wins, and there is a secret to the long-lasting success and
In addition to product strength and technology, OPPO's service is undoubtedly one of their secrets. OPPO has always adhered to its duties and user orientation. In order to meet the needs of users for service, OPPO not only opens its stores across China. The number of service centers in the country has exceeded 1,000, covering more than 300 provinces and cities, 900 districts and counties in the country. Everyone can easily provide after-sales and related services in OPPO stores.More importantly, OPPO is still constantly improving its services, from the integration of sales and service to OPPO's same-city pick-up and delivery service. By upgrading the service content, it fully respects users' habits and allows OPPO to have a large number of loyal users.
Today's Chinese smartphone market is still developing. Although there are certain ups and downs, it can be seen that users' demand for mobile phones is still quite strong. In the rapid changes in the market, I believe that OPPO's technology, services and products will keep them competitive enough and lead the further development of domestic mobile phones.
