:00 on October 31, the 2022 Double Eleven E-commerce Event Festival officially opened! Subsequently, the report card of Dangbei projector war report was announced, and laser projector products and new high-end projectors won six excellent results, which shows the majority of consumers' love for Dangbei projector.
laser projector sales & sales are both first.
High-end projector new product sales & sales first.
laser ultra-short focus projector sales first.
Douyin E-commerce office category sales first.
The above picture data are all taken from JD.com, Tmall Business Staff, and Douyin Hot Sales List
In just three years, Dangbei has created the "peak" of the smart projection industry
Dangbei has entered the projector industry since 2019. The products it has created are mainly mid-to-high-end markets. With its many years of deep cultivation in software technology, it has quickly opened up the market structure. In the quarters of 1-4 2021, Dangbei Project's sales achieved a 400% growth of for the first time, with an average growth of more than 219%; even in the sluggish market period from January to March 2022, Dangbei Project's sales still maintained an average growth rate of 22%, and the actual maximum reached 40.8%. Therefore, Dangbei has quickly become the fastest-growing brand among the top brands.
Data source: Jiuqian Data Middle Station
Relying on the deep cultivation in the field of large screens and the precise positioning of consumer demand over the years, Dangbei Projector has also achieved excellent results in the laser projection market. According to data from Aowei Cloud Network online monitoring, from January to August 2022, the cumulative sales of household laser projectors were 111,000 units, and sales volume of increased by 301% year-on-year, with sales reaching 670 million yuan, a year-on-year increase of 239%. Dangbei Projector's sales share during this period reached 48%, an increase of 14% compared with the same period last year. ranked first in the laser projector market. At the same time, Dangbei Projector also won the first place in laser projectors and the first place in high-end projectors for households.
Data from: Aowei Cloud Network
Nowadays, laser projectors are developing rapidly in various fields, laser technology is becoming more and more mature, and manufacturing costs are also reduced. Therefore, the popularity of laser projectors is becoming more and more widespread, especially in the field of home laser projectors. At present, there are about 20 brands entering the domestic laser projector market, including many new brands. As the top 3 brands, in September this year, Dangbei's sales in Tmall , JD.com, Tmall + JD.com channels increased by 26%, 106%, and 72% year-on-year respectively. Judging from this sales trend, Dangbei has become the "leader" in the industry's brand growth.
Data comes from: Jiuqian Data Middle Station
laser + LED dual-line layout, focusing on creating "high-bright" projection
Anyone who understands the Dangbei brand knows that Dangbei projector never takes the single road of projector development, but focuses on the dual-line development. Its Dangbei X series focuses on "high-bright laser projector" products. Dangbei X3, as the main star product, has 3200ANSI lumens brightness, and is also stress-free when used during the day. It is equipped with the self-developed AI Zhencai engine Pro technology that can reshape and optimize the picture quality in real time, mainly focusing on the adjustment of color restoration and the optimization of picture quality clarity.
Based on this, Dangbei launched an upgraded version of X3 this year. Dangbei X3 Pro focuses on 4K laser projectors, continuing the high brightness and high color restoration, and also launching 4GB+128GB of super large memory. In addition, Dangbei X3 Pro also has an exclusive 4K theater area [X Vision] built-in to solve the problem of insufficient 4K resources. It is paired with Dolby & DTS sound effects and exclusive local cache function, and once again creates a brand new 4K home theater experience for users.
Not long ago, Dangbei also launched its first ultra-short focal product, "Dangbei Ultra-short focal laser projector U1", which focuses on an extreme projection ratio of 0.23:1. You can cast an 80-inch picture just by sticking to the wall 25cm. A little further away, a 100-inch huge picture can be projected at a distance of 34cm. It can be seen that Dangbei has taken a new development path in the field of laser projectors.
. In the layout of LED projector products, the Dangbei F series and Dangbei D series are also very popular among consumers. Dangbei F5 focuses on "high-bright LED", Dangbei F3 Air focuses on high-quality "large-size 0.47 DMD chip", and Dangbei NEW D3X focuses on "fashionable, light luxury" cost-effective products.
hardware and software combination, the two complement each other
It can be said that the success of Dangbei projection hardware is inseparable from the achievements in software. Dangbei has a well-known domestic movie application distribution platform - Dangbei Market. It has rich software resources and comprehensive and considerate services. Currently, there are more than 200 million household users in use. The "Dangbei OS" system independently developed by Dangbei is called "iOS" in the TV system. It has a simple and fashionable design and flexible operation mode. It also supports many personalized operations, including desktop custom editing, magic screen, remote control retrieval, side keys and other functions, which meets more daily usage needs of consumers and brings more possibilities.
This is Dangbei, which has created a unique new digital ecosystem that spans software and hardware innovation.
Currently, the Double Eleven event is still in full swing. You can choose a product that meets your needs according to your own budget. You can take action now, bang bang bang!
