Have you ever noticed that your TV channels have changed since you had a child? And then the ads you saw changed? Then there will be an overwhelming number of "little genius children's phone watches" in your advertisements.
Recently, the children at home have been clamoring for a phone watch. When they get home, they will say that someone in the class said that he has the Little Genius . Everyone in the community has bought the Little Genius. In short, under the bombardment of Little Genius's advertisements, his goal is to have an Little Genius phone watch .
Pictures from Jingdong Mall
After his persuasion, he finally agreed to buy him a watch. I had never known much about this type of electronic products before. When I was about to choose, I opened Jingdong and found that in addition to Xiaotianzi, there are also Huawei , Xiaomi , Baidi , and many other brands known as "the same model as Xiaotianzi". But in fact, what most of us can remember is probably the little genius.
To be honest, the little genius has really done a good job in advertising and marketing. Generally speaking, when ordinary people are asked to mention each product in brand marketing, not most people in this industry can generally remember about three. Let’s take an example and see what brands you can think of without having to think about it?
What instant noodle brands can you think of?
What kind of cola have you drank?
How many theme amusement parks can you think of?
What are the brands of men's underwear?
......
Have you ever noticed that there aren't many brands that you can actually remember without thinking about them? As for phones and watches, the only thing that children can remember is the little genius. And what about adults? For example, I only know that Little Genius is for children, and for adults there are Apple, Huawei, etc.
brand marketing is the most important part of the little genius's marketing. The most common method of in brand marketing is bombardment advertising. Have you ever unconsciously felt that the same advertising words keep lingering in your ears every time you take the elevator, such as: "Buy and sell second-hand cars, please go to the direct sales network, Guazi used cars ...". Another quick way is to use capital means to throw money at people who are weak, such as the Didi coupons, Shenzhou coupons, and Luckin Coffee 50% discount coupons.
Now for the little genius, his more choice is advertising. His advertising and marketing not only attracts users and creates brand impressions through repeated high-frequency insertions of children's cartoons, children's TV series, children's educational programs, etc., but also uses this method to allow children's parents to passively receive relevant information while accompanying them. When children have needs related to phones and watches, the first brand that comes to the minds of parents after thousands of repeated advertising impacts will naturally become little geniuses. Is the little genius
just good at brand marketing? That would be too much to underestimate him. What is really powerful is that through Xiao Tian Tian’s brand marketing, he can form Xiao Genius’s brand user ecosystem, build a private domain traffic pool, and then expand to other categories of marketing.
A small phone watch, isn't it just for making phone calls? Wrong!
With a phone watch, will the phone information of parents and other family members be revealed? is correct, but it is not the point.
Regarding the components of phone bills, have you noticed that the main cost of phone calls in the past is no longer a factor in your monthly expenses? Because a lot of the cost of previous phone calls has been solved through traffic (WeChat voice, voice calls, videos, etc.), has the 800 minutes of gift time been never used up?
However, once your child has a Little Genius Phone Watch and he can make calls to his friends or relatives, he will often have insufficient phone balance without you noticing. What to do with
? Control the time spent by children? Tell him the frequency and duration of daily phone use? But you will always find that your children’s strategies are much more restrictive than yours. Therefore, you still have to find a way to save money and money.Then, Xiaotiantian has launched the Xiaotiantian APP . As long as family members download the Xiaotiantian APP on their mobile phones and register to become friends of the target, they can start unlimited chatting with their children (if wifi and traffic are sufficient).
used to have " backgammon reader , mom no longer has to worry about my studies", now it can be "little genius APP, mom no longer has to worry about her phone bill".
Therefore, inadvertently, not only the parents, but also the children’s grandparents, uncles, aunts and uncles have all joined the team of little geniuses. Who makes today’s little darlings so rare by adults! From a child, it can penetrate into the child’s family; and as an Internet celebrity product among primary school students, how many parents and relatives are using the Xiaotiantian app? So can this private domain traffic support more marketing activities? The answer must be yes.
Xiaotiancai APP Mall
Through Xiaotiancai APP Mall, there are BBK learning machine , BBK tutoring machine, BBK dictionary pen
Xiaotiancai Mall
In addition, there are toothbrushes, headphones, microphones, and homework printers. Who will buy this series of products
? Parents, grandparents, grandparents are all possible; uncles, aunts, aunts, uncles' younger brothers and sisters will also become their users.
Therefore, in summary, Xiaocai Tian’s brand marketing is only the first step in its product marketing, and more importantly, it is to build a user ecosystem through Xiaocai Tian and create a private traffic marketing platform within the user ecosystem.
I think that one day when the traffic of this private domain platform is large enough, the little genius may expand products and marketing in the vertical field on this basis. Who says that it can only be a little genius and not a healthy baby? Or what about elite young people? Then the product structure and marketing mall will also change drastically. Let us wait and see what the company's development strategy will be: continue to pursue a concentration strategy or a diversification strategy.
